TAT unveils new global campaign at Middle East Luxury Trade Meet in Kuwait
The Tourism Authority of Thailand (TAT) introduced its new “Unforgettable Experiences — Healing is the New Luxury” campaign at the Middle East Luxury Trade Meet 2025 in Kuwait. The roadshow highlighted Thailand’s renewed luxury and wellness positioning while strengthening partnerships in one of its most valued GCC markets.
December 2025 Festivals and Events in Thailand
December 2025 in Thailand brings a festive lineup of cultural markets, winter flower festivals, jazz events, craft fairs, coffee festivals, and major celebrations nationwide. Visitors can enjoy Colors of Doi Tung, Chiang Mai Street Jazz, Hua Hin International Jazz Festival, the SEA Games 2025, and immersive local experiences across the country.
TAT welcomes Taiwan’s accessible tourism group at Suvarnabhumi Airport
The Tourism Authority of Thailand welcomed a 29-member accessible tourism group from Taiwan for a five-day Bangkok–Ayutthaya programme, highlighting Thailand’s leadership in inclusive travel. The visit features cultural landmarks, leisure attractions, and accessible experiences that reinforce the country’s “Tourism for All” direction.
A Tourist’s Guide to the SEA Games 2025 Host Provinces
A guide to the SEA Games 2025 host provinces is about getting ready to cheer, explore, and say Sawadee SEA Games! From the neon lights of Bangkok to resort relaxation in Chon Buri or serene cultural authenticity of Songkhla, Thailand offers a spectacular travel itinerary for this premier regional competition.
“Trusted Thailand” initiative drives confidence as Thailand welcomes more visitors
The Tourism Authority of Thailand has launched the nationwide Trusted Thailand certification to enhance safety, quality, and visitor confidence. In collaboration with public and private partners, the programme provides a clear safety assurance to international travellers, especially from China, and strengthens Thailand’s position as a trusted, high-quality destination.
A plate that serves many – The joy of dining at Thailand’s Michelin Guide restaurants spreads far beyond the meal
Michelin Guide restaurants in Thailand have placed the country firmly on the global culinary map, driving a surge in gastronomic tourism. This exciting revolution is elevating quality across the entire food chain, while helping local Thai communities and championing sustainable, locally sourced seasonal ingredients that spotlight Thailand’s rich food heritage.
Vijit Chao Phraya 2025 unveils “Light of Siam – Mother of the Land” extravaganza
The Tourism Authority of Thailand has unveiled Vijit Chao Phraya 2025 – Light of Siam, Mother of the Land, a 45-night celebration transforming Bangkok’s riverfront into a symphony of light, sound, and culture. The event honours Her Majesty Queen Sirikit, The Queen Mother, and highlights Thailand’s creative night-time tourism.
TAT lauds VietJet Thailand for advancing sustainable tourism with Green Route flight to Phu Quoc
The Tourism Authority of Thailand (TAT) commends VietJet Thailand for advancing sustainable tourism with the SAF-powered Bangkok–Phu Quoc flight. In partnership with PTT OR, the initiative highlights Thailand’s leadership in clean aviation and supports its long-term vision for low-carbon, responsible travel across ASEAN.
Amazing Thailand Passport Privileges 2025 highlights “Amazing Bag” activity
The Tourism Authority of Thailand (TAT) has launched the Amazing Thailand Passport Privileges 2025 campaign, featuring the “Amazing Bag” activity at major airports. The initiative showcases Thai hospitality, offering exclusive souvenirs and travel deals from over 300 tourism businesses, welcoming international visitors with the theme “Privilege Beyond Expectation.”
TAT Deputy Governor shares Thailand inclusive tourism vision at Destinations with Heart Summit at WTM London 2025
At WTM London 2025, TAT Deputy Governor Mrs Chiravadee Khunsub highlighted Thailand inclusive tourism, sharing how inclusion is embedded in Thai culture and tourism strategy. The discussion reaffirmed Thailand’s leadership in people-centred, sustainable travel, ensuring every visitor feels welcome, safe, and free to be themselves.