Thailand launches Nihao Month marking 50 years of Thai–Chinese friendship

Thailand’s Nihao Month 2025 marks 50 years of Thai–Chinese friendship with cultural celebrations, UGC challenges, influencer trips, and travel promotions, highlighting Thailand as a safe, quality destination for Chinese visitors during Mid-Autumn and Golden Week.
The envelope is opened, and the Thailand Tourism Awards goes to…

The Thailand Tourism Awards, often called the Nobel Prize of Tourism, recognize excellence across all sectors. By promoting innovation, sustainability, and quality, these awards shape Thailand’s tourism future, building trust with travellers while motivating industry stakeholders to continuously improve and deliver world-class experiences.
October 2025 Festivals and Events in Thailand

October 2025 in Thailand is filled with vibrant festivals, from Samut Prakan’s Rap Bua and Nong Khai’s Naga Fireballs to Surat Thani’s boat races, temple fairs, tea gatherings in Chiang Mai, and a harp festival. A perfect month to discover Thai traditions and festive spirit.
“Khao Gaeng” Thai Curry Rice Championship 2025 to spotlight Thailand’s culinary heritage

TAT and partners present the “Khao Gaeng” Thai Curry Rice Championship 2025 at Phenix Pratunam, 17–19 October. Featuring 30 vendors, five signature dishes, and cash prizes, the event celebrates curry rice as a symbol of Thai culinary heritage and a must-taste experience for global travellers.
Mekong Tourism Coordinating Office and Agoda drive digital training for grassroots tourism

MTCO and Agoda have launched a regional e-commerce training programme to strengthen digital skills for MSME accommodation providers across the Mekong. The initiative supports homestays and guesthouses in engaging with global travellers and advancing inclusive, sustainable tourism development in Cambodia, China, Lao PDR, Thailand, and Viet Nam.
Thailand showcases soft power at Guangzhou music festival

Thailand highlighted its soft power at Guangzhou’s Very Thai Dien Feng Music Festival, where TAT promoted the “5 Must Do in Thailand” campaign. The event marked 50 years of Thai–Chinese relations with music, culture, and creative showcases, inspiring Chinese travellers to explore authentic and sustainable Thai experiences.
Thailand sets stage for Nihao Month with Guangzhou preview ahead of Bangkok launch

The Tourism Authority of Thailand previewed “Nihao Month” in Guangzhou ahead of its Bangkok launch. The campaign links Mid-Autumn and China’s Golden Week, featuring cultural showcases, KOL engagement, travel promotions, and special privileges to strengthen Thai–Chinese friendship in the 50th year of diplomatic ties.
Central Park Shopping Centre opens as Bangkok’s newest world-class landmark

Central Park Shopping Centre, part of Dusit Central Park, has opened as Bangkok’s newest world-class landmark. With eight floors of dining, fashion, and lifestyle experiences, it positions Bangkok as a global metropolis and Asia’s culinary hub.
Thailand Golf Travel Mart 2025 Goes Green in Khao Yai

The Thailand Golf Travel Mart 2025 in Khao Yai concluded with global buyers, Thai operators, and media showcasing sustainable golf tourism, wellness travel, and eco-friendly practices. The event reinforced Thailand’s role as a world-class sports destination and promoted responsible tourism through innovation, partnerships, and community engagement.
Forbes Under 30 Summit Asia strengthens Thailand’s position as a global event destination

The Forbes Under 30 Summit Asia 2025 in Bangkok brought together influential young leaders across business, tech, and culture. Supported by TAT, the event highlighted Thailand’s readiness to host world-class conferences while showcasing innovation, creativity, and soft power on the global stage.