TAT Showcases Thai Cultural Soft Power at Thai Fight Rome 2025

The Tourism Authority of Thailand (TAT) brought Thai cultural soft power to centre stage at Thai Fight Rome 2025, using Muay Thai to promote tourism and diplomacy.
Songkran Festival is When Family Comes First

Songkran isn’t just water fights—it’s a time when Thai families reunite, honor elders, reflect spiritually, and celebrate with joy, food, and acts of kindness.
Thailand Digital Arrival Card System Set to Launch on 1 May 2025

From 1 May 2025, all foreign visitors to Thailand must complete the new Digital Arrival Card (TDAC) online before arrival, replacing the paper arrival card.
TAT and Expedia Group Launch Three-Year Partnership to Boost Quality Tourism

The Tourism Authority of Thailand (TAT) has entered a three-year strategic partnership with Expedia Group to promote high-value, sustainable tourism and support local communities.
Thailand’s Maha Songkran World Water Festival 2025 Set to Make Global Splash

Thailand is set to host the Maha Songkran World Water Festival 2025 from 11–15 April at Sanam Luang, Bangkok. The UNESCO-listed Thai New Year celebration will feature parades, cultural showcases, live music, and sustainable tourism initiatives as part of the Amazing Thailand Grand Tourism and Sports Year.
April 2025 Festivals in Thailand: Songkran and Beyond

April in Thailand is all about celebration. From the Maha Songkran World Water Festival to beachside kite shows and art fairs, this month is packed with culture, color, and community. Here’s your guide to what’s happening.
Bangkok Remains Operational After Regional Quake Triggers Tremors

Tremors from a regional earthquake were mildly felt in Bangkok on 28 March 2025. Emergency measures were lifted as the city returned to normal operations.
Tourism Authority of Thailand expresses its deepest condolences to the people of Myanmar

On behalf of the Thai tourism industry, the Tourism Authority of Thailand (TAT) would like to express our deepest condolences to the people of Myanmar,
Thailand Unveils Maha Songkran World Water Festival 2025

The Tourism Authority of Thailand unveils the Maha Songkran World Water Festival 2025, featuring 100+ events nationwide to celebrate Thai New Year, now UNESCO-listed.
Thailand Tourism Festival 2025 Opens in Bangkok

Thailand’s Minister of Tourism and Sports, Mr. Sorawong Thienthong, presided over the opening ceremony of the 43rd Thailand Tourism Festival 2025 at Queen Sirikit National Convention Center. Running until 30 March, the event features nine themed zones under TAT’s ‘Partnership 360 Strategy’, highlighting regional destinations, cultural soft power, and sustainable tourism.