Travel Industry News

AIA launching The Music Run

Bangkok, 23 August, 2014 – AIA is calling all music lovers and running enthusiasts to get ready to get their fist pumping and their heart thumping as it is bringing The Music Run by AIA, the most interactive 5km fun run on the planet, to Thailand for the first time!

Slated for 1 November 2014 at Bangkok’s Suan Luang Rama IX Park, The Music Run by AIA promises a running experience unlike any other as music fans can walk, run, or dance through five 1km music zones.

The music zones ‘Rock’, ‘Pop’, ‘Retro’, ‘Local Favourites’ and ‘Dance’ are powered by The Music Run™, ‘s Global Digital Music Partner Spotify, the world’s most popular music streaming service which will be coming to Thailand soon.

In line with the run’s tagline ‘Your music, YourbeatTM’, all participants who register can vote online for their favourite track from each of the 5 music genres. The 5 most popular tracks from each music genre will then be selected to form music zone playlists for the actual run.

The Music Run™is owned by Fresh Events Global and promoted by Exceed Sports & Entertainment. AIA Thailand, a passionate supporter of sports in the country, has come on board as the Presenting Sponsor for the Bangkok run.

Saloon Tham, CEO of AIA Thailand said “AIA is introducing  a fun, social, interactive and engaging fitness concept that is accessible to people of all ages and fitness levels. We focus very deeply on contributing to the well-being of people and the partnership is a tangible demonstration of our commitment to helping people live longer, healthier lives. This demonstrates our promise as The Real Life Company that brings together wellness, fun and spirit in this unique running experience that rewards you in more ways than one!

In addition to AIA, Spotify, Purra, Ari Running and Siam at Siam Design Hotel and Spa have also come on board as Official Partners, of the event. The event will also be revealing its brand personalities soon!

As the brainchild of Fresh Events Global, Director Sam Middlehurst believes that The Music Run’s combination of music and running form a powerful connection with today’s modern generation.

“With the resounding success of The Music Run™ in Kuala Lumpur earlier in March, we are proud to be bringing it to Bangkok for the first time. “ He adds, “Music and running have always gone hand in hand in a way that allows fitness buffs and casual runners alike to enjoy running to the rhythm of the beat. With The Music Run, we are excited to build a community of Music Runners who we put at the heart of this experience by inviting them to decide the songs they want to listen to during the run,” he said.

Unlike other marathons and themed running events, The Music Run™ has no time clock which means anyone of any fitness level can join in the fun and complete the run at his or her own pace.

True to its fun philosophy, The Music Run by AIAwill end its programme with a fist-pumping music festival at the finish zone that will surely keep its participants partying after a good work-out to end a perfect day.The Music Run™ also focuses on giving back, and we will be donating 10% from race entry to two charities – 5% of proceeds will go to Purosangue( and 5% of proceeds will go to a local Thai charity.

Participants can register at from 25 August 2014. Each ticket is priced at 700 Baht and friends of AIA enjoy a 10% discount with a special code to be revealed on their newly launched Facebook page (running August 20th onwards).

Payment will be done online along with voting for your favorite tracks. Each participant will receive a running pack that includes The Music Run by AIAbranded Dri-Fit shirt, a drawstring bag as well as lots of other goodies.

For more information, kindly visit the, our Facebook page at or twitter page at

For media queries, contact:
Naterutai Sriphan (Nate), Email: [email protected]
Janeen Lyons, Email: [email protected]


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The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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