Travel Industry News

AIA bringing Interactive Fun Run to Thailand

In photo from left to right: Jamorn Jirapaet, MET 107 FM Station Director, Tahra Laszlo Taylor, Chief Operations Officer of Boot Room, Saloon Tham, Chief Executive Officer of AIA Thailand, Martin Capstick, Managing Director and Founder of Exceed Sports & Entertainment, Rati Panthawi, Executive Director The Office of the President of Boon Rawd Brewery, Pratanporn Phornprapha, Deputy Managing Director of Siam@Siam Design Hotel.

Bangkok, 3 October, 2014 –AIA is calling all music lovers and running enthusiasts to get ready to get their fists pumping and their hearts thumping as it is bringing ™ by AIA, the most interactive 5km fun run on the planet, to Bangkok, Thailand for the first time.

To be held on 1 November 2014 at Bangkok’s Suan Luang Rama IX Park, The Music Run™ by AIA promises a running experience unlike any other as music fans can walk, run, or dance through five 1km music zones. The music zones ‘Rock’, ‘Pop’, ‘Retro’, ‘R&B/ Hip Hop’ and ‘Dance’ all powered by The Music Run™ by AIA promises to provide fun for everyone with each zone having its own unique interactive games and various prizes.

In line with the run’s tagline ‘Your music, YourbeatTM’, all participants who register can vote online for their favourite track from each of the 5 music genres. The 5 most popular tracks from each music genre will then be selected to form music zone playlists for the actual run.

The Music Run™ is owned by Fresh Events Global and promoted by Exceed Sports & Entertainment. AIA Thailand, a passionate supporter of sports in the country, has come on board as the Presenting Sponsor for the Bangkok run.

Saloon Tham, CEO of AIA Thailand said “AIA is introducing  a fun, social, interactive and engaging fitness concept that is accessible to people of all ages and fitness levels. We focus very deeply on contributing to the well-being of people and the partnership is a tangible demonstration of our commitment to helping people live longer, healthier lives. This demonstrates our promise as The Real Life Company that brings together wellness, fun and spirit in this unique running experience that rewards you in more ways than one! “

In addition to AIA, Purra Natural Mineral Water, Ari Running, MET 107 FM, Siam at Siam Design Hotel and Spa, and Central World also come on board as Official Sponsors of the event and UBER and 2-Mag as Supporting Partners. The event will also be featuring its brand personalities, Thai celebrities Sheranut Yusanda, DJ Ono, Carla Porter, Aerin Yuktadatta, and Alex Rendell, Poupee Pathitha Kanthamara, Danny Blessing, as well as hit band Getsanova members ‘Not’ Panot Khunprasert and Natee Osathanugrah.

As the event promoter of The Music Run™ by AIA, Founder and Director of Exceed Sports & Entertainment Martin Capstick believes that The Music Run’s™ combination of music and running form a powerful connection with today’s modern generation.

“With the resounding success of The Music Run™ in Kuala Lumpur earlier in March, we are proud to be bringing it to Bangkok for the first time.” He adds, “Music and running have always gone hand in hand in a way that allows fitness buffs and casual runners alike to enjoy running to the rhythm of the beat. With The Music Run™, we are excited to build a community of Music Runners™ who we put at the heart of this experience by inviting them to decide the songs they want to listen to during the run,” he said.

Unlike other marathons and themed running events, The Music Run™ has no time clock which means anyone of any fitness level can join in the fun and complete the run at his or her own pace.

True to its fun philosophy, The Music Run™ by AIA will end its programme with a fist-pumping music festival at the finish zone that will surely keep its participants partying after a good work-out to end a perfect day. The Music Run™ also focuses on giving back, and we will be donating to two charities – Global Charity Partner Purosangue ( and Local charity “Friends-in-Need Volunteers” or Peaun Pueng Pa Yam Yak Foundation presided over by Princess Soamsawali Phravorarachatinuddamat.

Participants can register online at or at Ari Running Concept Store at CentralWorld. Each ticket is priced at 700 Baht. Each participant will receive a running pack that includes The Music Run by AIA branded Dri-Fit shirt, a drawstring bag as well as lots of other goodies.

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The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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