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Thailand Elite partners with Phuket Boat Show 2015

Bangkok, 13 December, 2014 – Thailand Elite, the world’s first country membership programme, has entered into a partnership with Phuket International Boat Show (PIMEX) with an aim to showcase the Thailand Elite programme to the event’s visitors.

The next edition of the annual Phuket International Boat Show will be held from 8 to 11 January, 2015 at Royal Phuket Marina. PIMEX 2015 will showcase 50 boats, of which 15 are over 20 metres, to a clientele of boating enthusiasts and aficionados of luxurious living from the regional wealth centres of Hong Kong and Singapore, as well as thousands of visitors from Europe.

Mr. Apisit Chuenchompoo, President, Thailand Privilege Card (Thailand Elite) said, “PIMEX is Asia’s premier boat show and attracts a large number of High Net Worth Individuals interested in boating and a luxury lifestyle. Working together with PIMEX we will showcase the event to our members and also showcase the Thailand Elite programme to the thousands of people from overseas who will visit PIMEX.”

According to the organisers, PIMEX is Asia’s leading consumer boat show and generates more than six billion Baht for the Island each year. At the 2015 edition, as well as 50 boats, there will be more than 120 brands represented, including luxury motor brands Rolls-Royce, Aston Martin, BMW and Mini, along with the latest marine products and technology and luxury lifestyle offerings from 80 exhibitors.

Apart from the traditional core of visitors from Hong Kong and Singapore, PIMEX has expanded over recent years on the back of strong visitor-marketing campaigns targeting Russia, China and Thai buyers.

Mr. Andy Dowden, PIMEX Show Director said, “We have seen considerable growth in visitors from Europe in recent years, especially from Russia, and this has been mirrored by growth in the number of Thai visitors also. Our exhibitors range from luxury boats and cars to all manner of marine toys, gadgets and products, through to luxury real estate and more, and it is this mix of luxury and lifestyle exhibitors that attracts an increasingly cosmopolitan visitor demographic.”

While having a strong focus on leisure, be it through luxury boating, motoring, real estate and more, PIMEX is also attracting an ever-growing number of regional and international business travellers, in large part due to its ongoing partnership and support from the Thailand Convention & Exhibition Bureau (TCEB).

Ms. Jaruwan Suwannasat, Director of Exhibitions & Events of TCEB said, “PIMEX provides a unique platform for B2B and B2C business, attracting a lot of potential buyers from within Thailand and overseas each year. Home to the leading boat show in the region, PIMEX, Phuket is also the hub for marine leisure tourism and the wider marine industry, and TCEB are proud to support both PIMEX and Phuket Island.”

A four-day festival of everything marine and lifestyle, PIMEX shines the light on Thailand’s marine leisure tourism industry and the Island’s leading position as the marine hub of Asia, attracting a desirable demographic of High Net Worth Individuals and thousands from around the world to view the 3 Billion Baht offerings, ranging from überluxe superyachts and multi-million dollar villas to day boats and dinghies, condominiums, marine accessories and products, and much more.

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The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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