Bangkok, 16 June, 2015 – The Tourism Authority ofThailand (TAT) is once again joining forces with Visa and some of Thailand’s biggest shops and brands to promote the annual Amazing Thailand Grand Sale, which has taken place from 15 June to 15 August. In 7 main tourist destinations; Bankok, Chiang Mai, Phuket, Hat Yai, Pattaya, Hua Hin and Udon Thani. This year, in the spirit of the TAT’s 2015 Discover Thainess tourism campaign, shoppers who are wearing traditional Thai dress will enjoy extra special discounts and perks in many of the participating stores.
Mrs. Vilaiwan Twichasri, TAT’s Deputy Governor for Tourism Products and Business said, “The Amazing Thailand Grand Sale is always an eagerly anticipated event among bargain-hunting locals and tourists who love to take advantage of Thailand’s unparalleled shopping and pick up big-brand goods at the best prices. This year our Discover Thainess tourism campaign has influenced the sale with special incentives for shoppers who appreciate the Thai people’s innate sense of fun.”
The Amazing Thailand Grand Sale has grown year on year since its inception in 1998, and has to-date become the biggest event of its kind in the kingdom with 15,000 shops in 110 malls and shopping centres up and down the kingdom taking part in offering discounts of between 5 and 80 per cent on certain goods as well as other fun and money-saving promotions over the course of the sale. The grand sale includes clothes, electronic goods as well as items unique to the nation.
This year campaign will return with “Travel 365 Days in Thailand” grand prize, whereby The winners are entitled to bring a friend to visit Thailand for up to 10 days in each month of the entire year, with round-trip air tickets and hotel accommodation provided. According to Mr. Somboon Krobteeranon, Country Manager, Visa Thailand, the campaign has been a success last year with winners from Penang, Malaysia and Bangkok, Thailand.
Mrs. Vilaiwan added, “For an extra element of fun, major discounts of up to 80 per cent will be offered to shoppers, Thai and foreign, who are wearing traditional Thai dress to shop at participating stores during the sale. This special activity has been inspired by TAT’s Discover Thainess 2015 campaign which promotes unique elements and cultural gems of Thai culture.”
Thai and foreign shoppers joining the fun by wearing Thai dress will be able to get bargains and privileges at 20 malls throughout Thailand, including: Siam Paragon, Siam Center, CentralWorld, Gaysorn, Amarin, Terminal 21, Emporium, Mega Bangna, Central Chidlom, Central Embassy, ZEN, EmQuartier, Platinum Fashion Mall, MBK Center, River City Mall, Krung Thong Plaza, and Intra Square in Bangkok. In addition, all branches of The Mall, Central and Robinson Department Stores nationwide will also take part. In Phuket, the Jungceylon Shopping Complex will be giving a special welcome to shoppers joining the campaign.
This year Amazing Thailand Grand Sale will once again start with an exciting ‘Shopping Challenge’ to get everyone in the mood to spend. The second Shopping challenge held last year was a great success as 15 teams of celebrities from across Asia raced each other round Bangkok’s best-loved shopping areas to find products and win exciting prizes. This year is expected to be even more challenging for the teams as even more shops will be joining the fun, set to take place on 17 June.
To encourage visitors and shoppers to visit the Amazing Thailand Grand Sale 2015, leading airlines are offering discounts to the kingdom and restaurants and spas are participating to ensure that visitors can sample some of Thailand’s mouth-watering local and international cuisine and enjoy exotic health and wellness treatments based on hundreds of years of Thai wisdom. There are also discounts on accommodation and popular activities such as golf. Participating venues in the sale can be easily found by looking for the ‘Red Bag’ symbol displayed in shops.
For more detail, shopping tips and VAT refund process, visit www.thailandshoppingparadise.com
 Terms and conditions apply. Visa cardholders are eligible to enter the lucky draw for every 500 Baht spent with participating merchants. Thailand Grand Sale campaign runs from 15 June to 15 August 2015.
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: [email protected]
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