Travel Industry News

Beyond Resorts launches a series of go beyond tourism initiatives

Phuket, 10 March, 2016 – Thai hospitality brand, Beyond Resorts, has launched a campaign called “Go Beyond” which offers guests a series of experiential activities to truly discover the destinations in which they are located.

Beyond Resorts - Krabi View 500x300

Go Beyond: The pioneering resort group is offering guests specially designed experiences to discover its destinations.

The resort group has identified a series of activities which will reveal the true beauty and personality of Khaolak, Krabi and Phuket and through the bespoke programme plans to demonstrate how the brand is going the extra mile to connect guests to the uniqueness of each destination.

Mr. Pramookpisitt Achariyachai, President and Founder of Kata Group Resorts said, “The destinations in which we are located all have truly unique characteristics and we are honoured to be able to unlock these for guests so that they can discover different experiences brought to them exclusively by Beyond Resorts. The Go Beyond campaign also will show guests the level of our service and will to please them as we strive to continually exceed their expectations.”

Beyond Resort Khaolak is offering guests an opportunity to help nurture and then release into the wild endangered species of leatherback turtles which are indigenous to Phang Nga. The initiative is aimed at involving guests to learn about the native turtle species and help boost numbers in Thailand which are declining.

As a part of the Go Beyond campaign, Beyond Resort Krabi is inviting guests to experience Krabi’s hot springs located in the shady, peaceful jungles of the province. At Namtok Ron Khlong Thom hot springs and cool streams converge on a slope to form cascades of warm water with a temperature of 40-50 degrees celsius.

Beyond Resort Karon, Phuket for its part is introducing lessons in how to surf the Andaman Sea swells outside the resort.

Kata Group Resorts launched the Beyond Resorts brand in 2012 focus on couples and compliment the family positioning of two other resorts it owns and operates, Kata Beach Resort and Spa and Phuket Orchid Resort and Spa. Kata Group will unveil a fourth Beyond branded hotel next year when it launches Beyond Patong in Phuket.

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TAT Newsroom

The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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