Bangkok, 17 March, 2016 – The Tourism Authority of Thailand (TAT) Los Angeles and New York Offices partnered with Williams-Sonoma for once-in-a-lifetime culinary experience sweepstakes to Bangkok, Chiang Mai and Phuket, Thailand.
Williams-Sonoma debuted a new line of Thai inspired housewares and food products earlier this year in their 244 stores throughout the United States and Canada. To coincide with the product launch, TAT sponsored a culinary trip for two to Thailand that was open to citizens of the United States and its territories.
The trip for 2 included:
- International round-trip airfare from the United States to Bangkok with domestic airfare between Bangkok-Chiang Mai-Phuket, plus all transfers.
- 2-night stay at the Mandarin Oriental Bangkok plus a Thai cooking class, a cultural tour of Bangkok and a 60-minute traditional Thai massage.
- 2-night stay at Four Seasons Chiang Mai with a Thai cooking class for two.
- 2-night stay at Sri Panwa Phuket with a Thai cooking class for two.
The “Taste of Thailand” product launch and sweepstakes were featured in Williams-Sonoma’s catalogue that was distributed to over 5 million homes in the United States, as well as distributed in their 244 stores. Williams-Sonoma also created dedicated e-blasts to their 4 million+ subscribers, as well as built a dedicated sweepstakes webpage. Over 30,000 entrees were submitted for the sweepstakes.
Mrs. Pataraporn Sithivanich, TAT’s Executive Director for the Americas Region said, “We were thrilled to partner with Williams-Sonoma on the ‘Taste of Thailand’ product launch. They showcased Thailand at its best, and we look forward to a long-term relationship that highlights Thailand’s wonderful cuisine, inspired fabrics and housewares.”
To promote the product launch and sweepstakes, TAT hosted in-store cooking demonstrations in California and New York with Thai celebrity chef Arnold Myint. Myint created a Thai lettuce wrap that incorporated several of the new food products. TAT presented attendees at the demonstrations with beautiful Thai porcelain and pottery gifts.
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: [email protected]
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