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Thai celebrity Mario Maurer invites Chinese and ASEAN travellers to experience Thailand

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Photo from left: Mr. Charun Ohnmee, Advisor, Mr. Visanu Jaroensilp, Deputy Governor for Tourism Products and Business, Mr. Chen Jiang, Culture Counselor, the Embassy of the People’s Republic of China in the Kingdom of Thailand, Mr. Yuthasak Supasorn, TAT Governor, Mr. Mario Maurer, Mrs. Srisuda Wanapinyosak, Deputy Governor for International Marketing Asia and South Pacific, Mr. Santi Chudintra, Deputy Governor for Policy and Planning and Mr. Ronnarong Cheewinsiriamnuai, President of the Thailand-China Tourism Association (TCTA)

Bangkok, 19 April, 2016 – The Tourism Authority of Thailand (TAT) is to target young travellers in China and three ASEAN countries with an expanded marketing campaign featuring popular entertainment celebrity Mario Maurer.

Launched on 19 April in Bangkok, the “T-Pop” campaign will see Mr. Maurer participating in a number of high-profile activities and events in China, Indonesia, the Philippines and Vietnam where he has a fan following of nearly one million in each country and more than 5 million in China.

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Known officially as “Experience Thailand with Mario Maurer”, the campaign will continue until March 2017. It will include a number of media functions, dinners and other events in Beijing, Guangzhou, Manila, Ho Chi Minh City and Jakarta.

Mr. Maurer is the son of a Thai mother and German father, who has generated millions of youth followers over mainstream and social media as a model and star. A successful campaign with him was carried out only in China in 2015 and is being expanded to Indonesia, Vietnam and the Philippines this year.

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Popular entertainment celebrity Mario Maurer

Mr. Yuthasak Supasorn, Tourism Authority of Thailand (TAT) Governor said, “The next generation of potential travellers is going to be young people, especially within Asia. We are happy that Mr. Mario Maurer has agreed to work with us in promoting tourism to Thailand amongst this new emerging market.”

The marketing and PR activities are projected to generate several thousand “likes” and “shares”, giving Thailand millions of Baht worth of publicity across blogs and websites, newspaper and magazine articles, and TV/radio.

Here is a list of activities of “Experience Thailand with Mario Maurer in 2016 (April 2016 – March 2017).

  1. A photographic shoot for Chinese Magazine on 25 April, 2015.
  2. Video clips inviting tourists from China, Indonesia, the Philippines and Vietnam to participate in the activities of TAT to address and attend the event “Fan Meet with Mario in Thailand” in Thailand.
  3. “Fan Meet with Mario in Thailand” events to attract tourists, journalists and celebrities from the target markets in China, Indonesia, the Philippines and Vietnam, scheduled in June and September 2016.
  4. “Meet and Greet with Mario Maurer” functions and press conferences.
  • 14-15 May, 2016, in Ho Chi Minh City, Vietnam
  • 30-31 July, 2016, in Guangzhou, China
  • 6-7 August, 2016, in Manila, the Philippines
  • 20-21 August, 2016, in Beijing, China
  • 12-13 November, 2016, in Jakarta, Indonesia

China is already Thailand’s largest and fastest growing market with 7.9 million arrivals in 2015 and projected at 10.5 million in 2016. In turn, Indonesia, the Philippines and Vietnam, are the three most populous ASEAN countries, with a sizeable demographic profile of young people.

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: [email protected]
Facebook: TAT Newsroom
Twitter: TAT Newsroom
Instagram: TAT Newsroom

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TAT Newsroom

The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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