Press ReleasesTAT Press Releases 2017

Village Festival showcases next generation of Thai designers’ tourism products

Bangkok, 24 November, 2017 – The Tourism Authority of Thailand (TAT) is showcasing a range of the Kingdom’s creative tourism products developed by the new generation of Thai designers at the Village Festival from 24 to 26 November at Chulalongkorn University Centenary Park in Bangkok.

Thailand Village Festival

Mrs. Sujitra Jongchansitto (left), TAT Deputy Governor for Tourism Products and Business, and Associate Professor Wisanu Subsompon (right), Ph.D. Vice President for Property and Innovation Management, Chulalongkorn University, jointly opened the 3-day Village Festival

Mrs. Sujitra Jongchansitto, TAT Deputy Governor for Tourism Products and Business, said the three-day Village Festival anchors many of the other exciting events during the first month of the ‘Amazing Thailand Tourism Year 2018’ according to the Thai government’s development agenda for the Thailand 4.0.

“The event also reinforces TAT’s message to highlight unique Thai local experiences, encouraging to invest in promoting sustainable tourism development that ultimately benefits the local community.

“This strengthens Thailand’s position as a preferred destination among international visitors, and at the same time boosts domestic travel while encouraging more involvement from a new generation of Thai designers and business entrepreneurs,” Mrs. Sujitra added.

Twenty finalists are using the Village Festival to showcase individual entries of their creative tourism products in the ‘Thailand Local Tourism Design Awards 2017’ competition.

This new generation of Thai designers created and designed concepts for their products based on the local wisdom and culture of 30 communities in eight regional tourism centres nationwide. Their products will be presented at the Festival alongside 40 other selected small and medium-sized enterprises, community enterprises and local communities across the country.

Shoppers attending the event will be pleased to find a wide range of food and drinks, souvenirs, accessories, clothing, handicrafts and household items available at the Village Festival. Other special activities include an interactive ‘Chef Theatre’ presentation that showcases the talents of three Thai celebrity chefs while they create innovative dishes using local ingredients. There is also an ‘Art Workshop – DIY’ class on how to make chic souvenirs, and a ‘Village Inspire’ panel discussion by new business entrepreneurs and mini concerts by Thai singers and celebrities.

Village Festival Winner

PROUD WINNERS: The country’s best young student designers show off their tourism products that won ‘Thailand Local Tourism Design Awards’ accolades at the Village Festival.

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The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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