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TAT celebrates ‘Women’s Journey Thailand’ at Variety’s Power of Women: New York

Bangkok, 26 April, 2018 – The Tourism Authority of Thailand’s (TAT) New York Office in partnership with Variety, the entertainment industry’s leading media authority, recently organised an exclusive luncheon to announce the 2018 honourees of the fifth annual ‘Power of Women: New York’ event as part of TAT’s ‘Women’s Journey Thailand’ project.

The event, which took place on 13 April, celebrated female empowerment and was attended by over 600 participants including travel industry leaders, entertainment insiders and a-list Hollywood celebrities.

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Mr. Yuthasak Supasorn, TAT Governor, said: “TAT was delighted to be the official and exclusive destination partner with Variety, during this co-sponsored event. Women’s Journey Thailand is all about celebrating women. We are showcasing all that the Kingdom has to offer as women are travelling to Thailand on their own personal journeys of self-discovery in record numbers.”

Variety’s Power of Women: New York was the perfect opportunity to highlight Thailand’s efforts to promote the Kingdom to women who love to travel. The event recognised philanthropic women across the entertainment industry and the work they have achieved for their causes, including award-winning author of the international bestseller ‘The Handmaid’s Tale’, Margaret Atwood (Canadian Women’s Foundation), Golden Globe® nominated actress and star of the upcoming Disney musical ‘Mary Poppins Returns’, Emily Blunt (Malala Fund), American civil rights activist and founder of the ‘me too’ Movement, Tarana Burke (‘me too’ Movement), Emmy® and Golden Globe® award-winning actress and creator of the upcoming musical ‘Mean Girls’ on Broadway Tina Fey (Reading is Fundamental), and Grammy®award-winning musician Alicia Keys (Keep a Child Alive).

The Women’s Journey Thailand campaign is dedicated to women travellers around the world and entices them to enjoy cultural activities, special deals, discounts and privileges in Thailand.

In addition to the ‘Variety’s Power of Women Gift Bags’, TAT also handed out the ‘Women’s Journey Thailand Gift Bags’ to attendees who signed up to receive updates from TAT and Mae Chaem’s handwoven jacket from Chiang Mai to all honourees and presenters.

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As a special part of the Women’s Journey Thailand campaign, TAT offered guests the opportunity to enter-to-win a 12-day trip to Thailand, in partnership with Cathay Pacific, Banyan Tree Bangkok, Banyan Tree Phuket, Soneva Kiri, and the Four Seasons Resort Chiang Mai.

They generously contributed to give one lucky winner the chance to experience all four of Thailand’s distinct regions:

  • Cathay Pacific: Two round trip Premium Economy Class tickets to travel in style to Thailand.
  • Banyan Tree Bangkok: A three-night stay in the Serenity Club Room complete with Club Lounge access and breakfast for two.
  • Banyan Tree Phuket: A three-night stay in the Banyan Pool Villa with breakfast for two.
  • Soneva Kiri Koh Kood: Two nights in the breath-taking Bayview Pool Villa Suite with dinner at the View and roundtrip air transfer between Bangkok and Soneva Kiri for two.
  • Four Seasons Resort Chiang Mai: A three-night stay in the Garden Pavilion with daily breakfast for two.
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TAT Newsroom

The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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