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TAT hosts workshop on travel brand communication for Ko Tao and Ko Phangan

TAT Deputy Governor for Marketing Communications shared insights on how both islands can prepare for post-COVID-19 reopening

Bangkok, 31 March, 2021 – Mr. Tanes Petsuwan, Deputy Governor for Marketing Communications, Tourism Authority of Thailand (TAT), recently attended a special workshop on travel brand communication for tourism business operators on Ko Tao and Ko Phangan.

During the event, Mr. Tanes delivered a special speech to offer participants ideas and insights on how to creatively adapt and modify their marketing strategies and prepare both islands for the gradual and safe reopening of Thailand’s tourism sector post-COVID-19. 

The two-day event was held on Ko Tao and Ko Phangan on 26-27 March, 2021, by the TAT Ko Samui Office. Other key speakers at the workshop included a representative from global advertising agency Ogilvy Thailand, who gave advice on how to position the brand image for Ko Tao and Ko Phangan.

The event also included familiarisation travel activities for Bangkok-based members of the media and travel bloggers to experience first-hand tourist attractions and services that are being promoted in line with TAT’s marketing strategy 2021 to enhance the unique appeal of destinations around Thailand.

Among Ko Tao’s appeals are diving and ecotourism opportunities, while Ko Phangan is known as a centre for music, art, and wellness in Southern Thailand.

Ko Tao is one of the world’s top diving destinations, with over 65,000 PADI diver certifications issued annually, second only to Cairns in Australia. In addition to being best known for its diving, Ko Tao’s sustainability efforts by all tourism stakeholders are collectively reducing the negative impact on the environment. Its ‘Eco Scuba’ management concept has helped make Ko Tao a centre for marine conservation efforts in the Gulf of Thailand.

Nearby Ko Phangan has been long known for its alternative culture. It is also a haven for spirituality and healthy living, offering a bounty of gourmet raw food, massage training, yoga retreats, and conscious dance complemented by resident art and music communities.

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The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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