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Thailand’s sustainable tourism experiences showcased at ITB Asia 2023

This year marked TAT’s 15th participation at Asia’s leading annual travel trade show.

Bangkok, 2 November 2023 – The Tourism Authority of Thailand (TAT) together with 19 Thai exhibitors showcased a range of meaningful travel and sustainable tourism experiences on offer in Thailand at the ITB Asia 2023, which took place from 25 to 27 October in Singapore.

TAT has been attending the ITB Asia every year, and this year marked its 15th participation. The Thailand Stand’s opening on 25 October was presided over by Mr. Kitti Chaodi, Secretary to the Minister of Tourism and Sports, Mrs. Chonlatee Chanrachakul, Chargé d’Affaires at the Royal Thai Embassy in Singapore, and TAT executives.

In line with Thailand’s ongoing direction towards more sustainable and inclusive tourism, the Thailand Stand featured decoration items used in previous trade events as well as new materials that could be reused in future events. The TAT Information Counter placed focus on providing meaningful travel and sustainable tourism experiences, while the DIY workshops and interactive demonstration activities showcased traditional Thai flags and batik clothing designs.

Mrs. Ruedee Cheawsamoot, Director of the TAT ASEAN, South Asia, and South Pacific Market Division, said “Thailand’s participation at the ITB Asia 2023 proved to be a resounding success. From a survey carried out on sellers at the Thailand Stand, the number of business appointments conducted reached 721 in total with 40 per cent expected to materialise into contracts. The satisfaction rate among the sellers towards the marketing activities at similar B2B tradeshows came in at 82 per cent.”

TAT’s annual presence at the ITB Asia is part of the overall marketing efforts in the Singapore market, which is one of the top ten source markets for Thailand. This year, from 1 January to – 31 October, Thailand recorded 738,761 visitors from Singapore with the number expected to reach 800,000 by year-end.

Top Thai destinations among Singaporeans include Bangkok, Phuket, Chon Buri, Krabi, Songkhla, Prachuap Khiri Khan, and Chiang Mai. Popular activities are Thai food, massage and spa, historical tour, nightlife, and local community experience.

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The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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