Bangkok, 9 March 2026 – The Tourism Authority of Thailand (TAT) highlights Thailand’s growing presence on the global cultural stage through the presentation of the SIRIVANNAVARI Autumn-Winter 2026/2027 collection at Milan Fashion Week 2026. Led by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, the collection, Echoes of Altitude, was unveiled on 26 February at Circolo Filologico Milanese in Milan, Italy.
TAT Governor Ms. Thapanee Kiatphaibool joined guests in support of a showcase linking Thai creativity, heritage and tourism with one of the world’s leading fashion platforms. She said, “The presentation of SIRIVANNAVARI at Milan Fashion Week 2026 reflects the strength of Thai creative talent and the power of culture to elevate Thailand’s global profile. This collection shows how Thai inspiration, craftsmanship and identity can be expressed with international relevance while also creating meaningful interest in the destinations and stories behind the design.”
Echoes of Altitude brought a strong contemporary vision to the runway while reflecting refined craftsmanship, disciplined tailoring and a confident reinterpretation of Thai identity for a global audience. Inspired by Kew Mae Pan Nature Trail in Doi Inthanon, Chiang Mai, the collection draws on mountain landscapes, cool winds and the spirit of the journey, translating them into a contemporary expression of elegance rooted in Thai identity. It also reflects the creative vision of Her Royal Highness in bringing Thai inspiration to the world with modern relevance and cultural depth.
TAT also underscores the close connection between this international fashion presentation and Kew Mae Pan Nature Trail, which served as a key source of creative inspiration. Known for its mountain views, sea of mist, evergreen forest and highland ecosystem, the trail reflects the natural beauty and contemplative atmosphere that informed the collection’s visual language and emotional depth.
This connection between fashion and place further demonstrates how Thailand’s tourism assets can inspire world-class creative expression. Located at around 2,000 metres above sea level in Doi Inthanon National Park, Kew Mae Pan is one of Thailand’s most celebrated nature trails, with ridgelines, forest paths and panoramic viewpoints that reinforce the value of Thailand’s natural heritage as a source of artistic imagination and international cultural resonance.
Through this spotlight on SIRIVANNAVARI at Milan Fashion Week 2026, TAT reaffirms Thailand’s position as a destination where fashion, culture, craftsmanship and travel experiences are meaningfully connected, strengthening the country’s appeal among global audiences seeking authenticity, creativity and inspiration.
Visitors can experience Kew Mae Pan through a guided walk along the approximately three-kilometre nature trail, where evergreen forest, open grassland and high ridgelines reveal sweeping mountain views and morning mist. Popular with nature lovers and hikers, the trail offers a scenic and reflective way to experience the quiet beauty of northern Thailand.
For more information on Thailand tourism experiences, travellers can call the TAT Contact Centre at 1672 for travel information, destination guidance and tourism assistance.
