Krabi, 8 May 2026 – The Tourism Authority of Thailand (TAT) today hosted the Trade Meet Session and Networking Lunch under the Amazing Green Experience in Thailand project, bringing buyers and media from ASEAN, South Asia, and South Pacific together with responsible tourism operators from southern Thailand. The event reinforces Thailand’s commitment to responsible tourism while expanding market-ready sustainable travel products for international markets.
Ms. Patsee Permvongsenee, TAT Executive Director for ASEAN, South Asia, and South Pacific region, said, “Amazing Green Experience in Thailand reflects TAT’s commitment to strengthening Thailand’s position as a responsible tourism destination. By connecting international travel trade partners and media with local operators, we are creating practical opportunities for sustainable tourism products to reach global markets. This helps Thai businesses apply responsible practices in ways that deliver real value to communities, visitors, and the environment.”
Through the project, TAT aims to introduce Thailand’s responsible tourism products to more markets, deepen trade and media engagement, and create measurable business value for local operators in southern Thailand.
Held at Sofitel Krabi Phokeethra Golf & Spa Resort, the trade meeting brought together 22 tourism operators from Krabi, Phang-nga, and Surat Thani. Participating sellers included recipients of the Thailand Tourism Awards 2025, operators under the CF Hotels programme, businesses rated through TAT STAR, and tourism providers committed to responsible practices.
The event enabled participating sellers to meet 19 overseas travel trade partners from India, Vietnam, Singapore, Malaysia, Indonesia, and Australia for business discussions and product development opportunities. Sixteen media representatives from these markets, including content creators, bloggers, KOLs, and influencers, also joined the programme to experience Thailand’s responsible tourism offerings and raise awareness among global audiences.
The trade meet was designed to strengthen market readiness, support business matching, and expand the market for sustainable tourism products through international sales channels. The programme opened with a seller briefing led by TAT overseas directors, who shared market trends and traveller insights from ASEAN, South Asia, and South Pacific. This was followed by a product briefing on southern Thailand, a B2B session, and a networking lunch.
As part of the wider 6–13 May familiarisation programme, buyers and media joined selected routes covering Krabi, Phang-nga, Surat Thani, and Phuket. These visits provided first-hand product context before and after the 8 May trade session, which served as the project’s central business platform in Krabi.
Featured experiences included Ban Nai Nang Tourism Community, Princeville Spa, Pansook Eco Store & Tea Room, Mount to Mount Homestead & Garden, Wareerak Hot Spring and Wellness, Thung Yee Pheng Ecotourism Community, and Ban Sam Chong Nuea Community Enterprise. Together, they reflect Thailand’s growing portfolio of responsible travel experiences, spanning community tourism, wellness, low-impact local enterprise, and nature-based activities. Several were recognised through the Thailand Tourism Awards 2025, TAT STAR, or the Travel with Care Connect to Krabi route initiative.
