Bangkok, 9 September 2026 – The Tourism Authority of Thailand (TAT), in collaboration with public and private-sector partners, today announced “Fashion to the World – Thai T’Reasures by Amazing Thailand”, a three-day event taking place from 18–20 September 2026 at River Park, ICONSIAM. Created to advance fashion tourism, the project incorporates Thai textiles, jewellery, craftsmanship and local wisdom into contemporary fashion, connecting their origins, makers and stories with communities and destinations across Thailand.
The event brings together the SUPPORT Foundation, the Gem and Jewelry Institute of Thailand, established and emerging designer brands, fashion students, textile entrepreneurs, artists and other creative partners. It demonstrates how Thailand’s cultural capital can be reinterpreted through contemporary design to create value for tourism, communities and the creative economy.
Ms. Thapanee Kiatphaibool, TAT Governor, said, “Fashion gives Thailand a new way to connect cultural identity with travel. Through Thai T’Reasures, TAT is bringing textiles, jewellery and craftsmanship into contemporary experiences that encourage travellers to discover the people, places and stories behind each creation. By connecting designers, artisans, communities, entrepreneurs and young creators, we can create greater value for Thai wisdom while opening new opportunities for tourism, local economies and Thailand’s creative industries.”
Open to the public daily from 15.00–22.00 Hrs., the three-day will welcome international visitors and fashion enthusiasts to explore fashion, design and travel-led showcases.
A key highlight is the TAT × Thai Designer Collaboration, featuring three special-edition prototypes that unite culture, creativity, sustainability and tourism. RAVIPA’s Naga jewellery collection, “Faith to Fashion”, links belief and symbolism with spiritual and cultural tourism. PREMIUM POPS and TRK’s multifunctional textile and fashion hats under “Art to Journey” connects contemporary Thai art with travel, and THITHA’s dress made with discarded silkworm cocoon shells, “Waste to Worth” reinterprets local materials through sustainable fashion.
The runway will feature eight Thai designer brands – KLOSET, JANESUDA, Painkiller Atelier, RAPEE, Maison Wonder Anatomie, SANGBOON, THITHA and Made by Hotcake – presenting special collections using Thai textiles from across the country. Under the concept “365 Fashion Thai The Dai Thuk Wan” (“Thai fashion can be stylish every day”), the collection pairs Thai textiles and jewellery with contemporary looks for work, leisure, travel and social occasions, while retaining the identity and craftsmanship of their origins.
The programme also spotlights emerging designers, entrepreneurs and fashion students, fostering knowledge exchange and stronger links between Thai fashion, tourism and international markets.
The “10 Textile Journeys Across Thailand” exhibition traces textiles to their places of origin, artisans, communities and destinations. Contemporary fashion pieces inspired by all 10 routes will encourage journeys to textile-producing communities, cultural heritage sites and local stories. Visitors can also discover and purchase fashion products from Thai entrepreneurs and communities.
At today’s press launch, TAT previewed what visitors can expect at the main event. The programme included the Fashion to the World – Thai T’Reasures by Amazing Thailand project video and the “Fashion Thai The” (“Thai fashion is stylish”) showcase under the “Wear the Thai T’Reasure” concept. It also featured the “From Thai Treasure to Fashion Creation” discussion with established and emerging designers, fashion students, plus an “Art to Journey” Artist Inspiration Talk by Teerayut “TRK” Puechpen on the artwork developed for the TAT × PREMIUM POPS × TRK prototype collaboration.
