Bangkok, 16 October 2026 – The Tourism Authority of Thailand (TAT) has officially announced the third edition of ASEAN India+ Shoppers in Thailand 2026, expanding participation across ASEAN and South Asia. Running from September to November under a “MORE VALUE. MORE THAILAND.” concept, it offers shopping, dining, accommodation and lifestyle privileges nationwide to stimulate visitor spending and reinforce Thailand’s position as a leading regional shopping and lifestyle destination.
Ms. Parichat Boonclai, TAT Deputy Governor for Marketing Communications, said, “ASEAN and South Asia are key markets for Thailand, with strong travel connections, demand for Thai products and potential for repeat visits. ASEAN India+ Shoppers in Thailand 2026 is designed to turn awareness into travel, spending and return visits. Under our Value over Volume approach, we are working with partners to increase visitor spending and distribute tourism income more widely among Thai brands, SMEs and local businesses, ensuring greater value for travellers and the Thai tourism economy.”
Representatives of TAT’s retail and lifestyle partners joined the official announcement, including those from King Power International, Central and Robinson department stores under Central Group, The Mall Group, One Bangkok, MBK, Siam Piwat and Asiatique The Riverfront.
They are among more than 50 partners offering discounts, vouchers, gifts and exclusive privileges under “MORE VALUE. MORE THAILAND.” across department stores, shopping centres, restaurants, Thai brands, hotels and accommodation providers. Selected privileges, valued between 500 to 2,000 Baht, encourage visitor spending in Bangkok and destinations nationwide.
The campaign combines online promotion with on-ground activities to engage travellers before and during their visits. Partner websites, social media and digital displays promote offers, complemented by airport activities at airports, in Pratunam and major shopping districts. Visitors scan a campaign QR code or visit aseanindiashoppers.com to access privileges, register, then select their preferred offers and redeem them with participating businesses. On-ground staff are available to provide guidance on registration and redemption.
Building on the success of the 2024 and 2025 editions, which generated combined tourism revenue over 81 million Baht, TAT is expanding the campaign’s reach beyond the established ASEAN and Indian markets. The 2026 edition also targets travellers from Pakistan, Sri Lanka and Bangladesh, reflecting their potential for shopping and lifestyle tourism.
With this broader approach, TAT targets 30,000 participating tourists, generate at least 10 million campaign exposures and deliver no less than 244 million Baht in tourism revenue. The campaign also aims to encourage repeat visits and create business opportunities for retailers, hospitality operators, Thai product manufacturers and SMEs.
According to the 2025 international tourist behaviour survey, 91.05% of international visitors shopped during their trips, with shopping expenditure rising 21.04%. Popular purchases included clothing, souvenirs, Thai food products, cosmetics and fragrances.
ASEAN and India accounted for more than 8.45 million arrivals to Thailand in 2026 to date. From 1 January to 30 September, Thailand welcomed 23.4 million international arrivals and recorded over 153.96 million domestic trips, generating approximately 2.04 trillion Baht. TAT forecasts 33 million international arrivals and 2.65 trillion Baht in total tourism revenue by year-end. ASEAN India+ Shoppers in Thailand 2026 supports this outlook while encouraging regional visitors to spend more on shopping and lifestyle experiences across Thailand.
