Bangkok, 6 November 2025 – The Tourism Authority of Thailand (TAT) has underscored Thailand’s leadership in inclusive and sustainable tourism, with Mrs. Chiravadee Khunsub, Deputy Governor for International Marketing – Europe, the Americas, the Middle East, and Africa, representing Thailand as a featured speaker at the “Destinations with Heart” Summit, held on 5 November 2025 during the World Travel Market (WTM) London 2025.
During the session, Mrs. Khunsub highlighted Thailand’s long-standing cultural values of openness and kindness, emphasising how inclusion is deeply rooted in the Thai way of life and central to the nation’s tourism strategy. She shared how TAT’s global initiative, “Go Thai Be Free,” continues to set a benchmark for Thailand inclusive tourism by fostering welcoming environments, authentic local engagement, and meaningful visitor experiences for all travellers.
The discussion celebrated Thailand’s ongoing commitment to people-centred and sustainable tourism, reinforcing the country’s position as a destination where every visitor feels seen, safe, and free to be themselves. The panel also featured senior tourism and industry leaders from Iceland, Malta, and the United Kingdom, sharing global perspectives on inclusion and social sustainability in travel.
