TAT presents Thai pop culture showcase at Thai Festival Tokyo 2026
TAT joined the 26th Thai Festival Tokyo 2026 at Yoyogi Park, presenting Thai pop culture, creative lifestyle experiences, and immersive Soi zones to Japanese audiences. The showcase highlighted Muay Thai, crafts, food, T-POP, wellness, and travel inspiration, supporting Thailand’s appeal among Japanese travellers ahead of bilateral anniversary celebrations.
Amazing Green Experience in Thailand strengthens responsible tourism for international markets
TAT’s Amazing Green Experience in Thailand strengthens responsible tourism for international markets through a trade meet in Krabi. Buyers and media from ASEAN, South Asia, and South Pacific connected with operators from Krabi, Phang-nga, and Surat Thani, following immersive visits highlighting community tourism, wellness, eco-enterprises, and nature-based experiences.
TAT and Harley Davidson position southern Thailand as premier motorcycle touring destination
TAT and Harley-Davidson Asia hosted the Amazing Thailand x Harley-Davidson Media Fam Trip from 2 to 4 May 2026, highlighting Hat Yai, Songkhla, and Phatthalung as distinctive motorcycle touring destinations. The route featured scenic landscapes, local culture, heritage sites, food experiences, and community-led travel across southern Thailand.
Going for the Long Game – How Thailand is Redefining Longevity Tourism
Thailand is positioning itself as a global leader in longevity tourism by combining advanced medical innovation with cultural wellness traditions. From precision clinics in Bangkok to resort-based biohacking in Phuket, Hua Hin, Ko Samui, and Chiang Mai, travellers can pursue longer, healthier lives through personalised care and restorative experiences.
May 2026 Festivals and Events in Thailand
May 2026 in Thailand brings a lively calendar of cultural festivals, local traditions, food events, creative fairs, and outdoor experiences nationwide. Highlights include the Nan Skateboard Boat Race, Satun Halal Street, Light Phenomenon the Series, Bua Khok Rocket Festival, and Amazing Thailand GI Tour & Trail Running.
TAT Inspires Travel across Thailand with LISA through “Feel All the Feelings, Seeking Thailand’s Wonders”, Inviting Travellers to Discover Thailand and Win Five Styles of Exclusive Items
The Tourism Authority of Thailand launches the “Feel All the Feelings, Seeking Thailand’s Wonders” campaign with LISA, encouraging travel nationwide. Running from May to July 2026, the initiative offers rewards and exclusive prizes while promoting meaningful journeys, supporting local communities, and reinforcing sustainable tourism through certified establishments.
TAT and Dida advance Trusted Thailand partnership in China market
TAT has signed an LOI with Dida Holdings to strengthen Trusted Thailand in the China market. The partnership will use data-led communication, targeted content, and digital platforms including Xiaohongshu, WeChat, and Douyin to build traveller confidence, generate demand, and promote experience-led tourism across Thailand.
Thailand strengthens strategic tourism partnership with China during Wang Yi visit and meeting with Thai Prime Minister
The Tourism Authority of Thailand has presented a strategic tourism agenda following the official visit of H.E. Mr. Wang Yi, Minister of Foreign Affairs of the People’s Republic of China. The agenda proposes a Thailand–China Tourism Partnership 2026–2030, targeting 4.72 million Chinese visitors and 260 billion Baht in tourism revenue.
Smile @Pattani festival revitalises southern Thailand through culture and community
TAT presented the Smile @Pattani festival from 24 to 26 April 2026, showcasing southern Thailand’s cultural heritage, local communities, and visitor readiness. The three-day event featured authentic cuisine, crafts, performances, and workshops, supporting local economies and reinforcing the region’s appeal as a vibrant, welcoming destination for domestic travellers.
Thailand strengthens global leadership in sustainable tourism as GSTC 2026 concludes in Phuket
TAT and partners successfully concluded GSTC 2026 in Phuket, welcoming over 660 delegates from 60 countries. The conference advanced global discussions on sustainable hospitality, destination resilience, visitor management, community stewardship, and responsible event practices, reinforcing Thailand’s leadership in value-driven tourism and international sustainability standards.