Amazing Thailand Health and Wellness Trade Meet 2026 elevates Thailand’s global wellness tourism leadership
Amazing Thailand Health and Wellness Trade Meet 2026 highlights Thailand’s growing leadership in global wellness tourism. Hosted by TAT in Bangkok, the event connects international buyers with leading Thai operators, promotes Healing is the New Luxury, and showcases advanced medical, preventive, and holistic wellness services driving high-value tourism growth.
TAT unveils the inspiration behind “feel all the feelings,” showcasing “LISA’s” attire and local artisanal products intertwining Thai heritage and culture within every scene
The Tourism Authority of Thailand reveals the behind-the-scenes of its “feel all the feelings” campaign featuring LISA, showcasing Thai fashion and local crafts. The TVC highlights cultural identity through design, community products, and storytelling, reinforcing Thailand’s appeal as a destination rich in heritage, creativity, and meaningful travel experiences.
Chasing Sunsets on Thailand’s Royal Blossom
Thailand’s Royal Blossom luxury sightseeing train transforms retired Japanese carriages into rolling works of art, blending cedar interiors, velvet seating, and panoramic windows with routes through rice paddies, river bridges, and golden stupas. Onboard, slow travel isn’t a philosophy—it’s the entire point.
Amazing Thailand Bangkok Night Luxe positions Thailand as a premier luxury MICE destination
TAT hosted the Amazing Thailand Bangkok Night Luxe reception at InVoyage Global 2026, engaging high-end MICE organisers through a curated showcase of Thai culture, craftsmanship, and wellness. The event reinforced Thailand’s position in luxury incentive travel while supporting its Value over Volume strategy through deeper engagement and high-quality experiences.
Thailand’s Songkran 2026 drives nationwide momentum with 30.35 billion Baht projected revenue
Thailand’s Songkran Festival 2026 delivers strong nationwide performance, with over 30.35 billion Baht in projected revenue. High participation across all regions reflects sustained traveller confidence, while extended celebrations in select destinations continue to drive travel momentum, reinforcing Thailand’s position as a leading global cultural destination and supporting tourism growth.
Maha Songkran World Water Festival 2026 opens in Bangkok
The Tourism Authority of Thailand (TAT) has officially opened the Maha Songkran World Water Festival 2026 at Benchakitti Park, Bangkok. Running until 15 April, the five-day event brings together cultural heritage, live entertainment and water celebrations at one of Thailand’s largest Songkran gatherings.
Amazing Thailand Grab Travel Pass launched to enhance seamless digital travel experiences across Thailand
Thailand has launched the Amazing Thailand Grab Travel Pass in partnership with Grab, offering international visitors integrated digital benefits across transport, dining and shopping. The initiative supports seamless travel experiences, enhances access to major cultural events like Songkran, and reinforces Thailand’s strategy to drive value-driven tourism through digital innovation and platform-based services.
TAT confirms Bangkok to host first-ever Eurovision Song Contest Asia 2026, marking new era of global music
Bangkok will host the Grand Final of Eurovision Song Contest Asia 2026 on 14 November, marking the debut of the iconic global music format in Asia and coinciding with Eurovision’s 70th anniversary. The event reinforces Thailand’s reputation for safety, operational readiness and delivery of high-quality large-scale international experiences.
TAT refocuses on value over volume as 2026 tourism outlook is recalibrated
TAT is recalibrating Thailand’s 2026 tourism outlook with a stronger focus on value over volume, quality growth, and market diversification. Backed by Trusted Thailand and Healing is the New Luxury, the strategy aims to strengthen resilience, sustain competitiveness, and generate 2.58 trillion Baht from international and domestic tourism.
Thailand to host Maha Songkran World Water Festival 2026 with Saneh Art by Songkran Festival
Thailand will host the Maha Songkran World Water Festival 2026 and Saneh Art by Songkran Festival in Bangkok, while supporting nationwide celebrations across all regions. The events strengthen Songkran’s UNESCO-recognised global standing, showcase Thai culture through contemporary experiences, and are projected to generate more than 30 billion Baht in tourism revenue.