TAT celebrates Wat Phra Mahathat UNESCO World Heritage inscription with year-round campaign
TAT celebrates Wat Phra Mahathat Woramahawihan’s UNESCO World Heritage inscription with a year-round campaign highlighting Nakhon Si Thammarat’s living Buddhist heritage. The programme invites visitors to explore the monastery’s architecture, faith and traditions while supporting responsible tourism, heritage conservation, local participation and sustainable economic opportunities throughout the province year-round.
August 2026 Event and Calendar
Explore Thailand throughout August 2026, with colourful festivals, cultural showcases, culinary celebrations, sporting events, and travel fairs nationwide. Highlights include the Mini Balloon Festival in Pran Buri, Feel All the Feelings experiences in Chiang Mai and Phuket, Character Fest Thailand 2, and Thai Teaw Thai 79th in Bangkok this month.
Bangkok to host World Travel & Culture Expo 2026 in October
Bangkok will host the World Travel & Culture Expo 2026 from 29–31 October at IMPACT Mueang Thong Thani. Organised by TAT and Thai-Chinese partners, the international event will connect tourism, culture, sport, entertainment and creative industries while promoting trade, investment, innovation and business cooperation across ASEAN and global markets.
TAT elevates 125th Ubon Ratchathani Candle Procession as Signature Thailand Event
TAT elevates the 125th Ubon Ratchathani Candle Procession as a Signature Thailand Event, running from 25–31 July 2026. The landmark festival combines Buddhist traditions and intricate candle craftsmanship with light-and-sound performances, hands-on art activities, illuminated displays, Nong Mamuang sculptures and parades featuring thousands of performers across Ubon Ratchathani during this edition.
“Trusted Thailand” Is Rewriting the Rules of Travel Safety
Thailand’s Trusted Thailand initiative gives travellers a visible, verifiable sign that tourism businesses meet rigorous safety standards. Supported by booking platforms and the Tourist Police app, the programme brings certification, multilingual emergency assistance, real-time alerts and practical safety information into every stage of the visitor journey across Thailand’s destinations nationwide.
TAT welcomes Sun PhuQuoc Airways’ Bangkok–Phu Quoc service
TAT welcomes Sun PhuQuoc Airways’ daily Bangkok–Phu Quoc service, launching on 8 August 2026. The route will strengthen two-way tourism, expand regional connectivity and offer travellers greater choice. Viet Nam remains an important short-haul market, with 689,000 arrivals to Thailand expected by year-end as airline partnerships further expand across Asia.
TAT signs five strategic partnerships in China to advance quality tourism to Thailand
TAT has signed Letters of Intent with five major partners in China, linking tour operations, digital platforms, smart travel and consumer brands. The agreements aim to strengthen traveller confidence, improve services and develop quality tourism through targeted marketing, specialised products, travel information, mobility solutions and in-destination experiences across Thailand nationwide.
TAT and UOB launch “Travel Thailand Together” campaign
TAT and UOB Thailand have launched the “Travel Thailand Together” campaign, offering hotel privileges, credit card benefits and traveller rewards until 30 September 2026. The nationwide initiative encourages domestic journeys, supports tourism businesses and channels traveller spending into local economies and communities across Thailand through exclusive benefits and rewards nationwide.
Prime Minister Anutin Charnvirakul leads high-level tourism engagements in China
Prime Minister Anutin Charnvirakul led high-level tourism engagements in Chengdu, advancing cooperation with Sichuan Airlines and Meituan. Discussions covered restored and new air routes, joint marketing, data exchange, gastronomy promotion and traveller confidence, supporting Thailand’s Chinese visitor and tourism revenue targets while encouraging quality travel from western China through 2027.
Thailand’s Tourism and Sports Ministry accelerates service improvements at Suvarnabhumi Airport
Thailand’s Tourism and Sports Ministry is accelerating Suvarnabhumi Airport service improvements through stronger agency coordination, congestion management and expanded immigration technology. Measures include real-time passenger data sharing, improved queue management, biometric verification and increased automated passport-control capacity to deliver faster processing and a more seamless visitor experience for international travellers.