TAT announces 2024 strategic direction towards high value and sustainability

The Tourism Authority of Thailand (TAT) has announced the 2024 strategic direction that will continue to elevate the tourism supply and sustainable standards, as well as leverage Thai soft powers to promote and develop high-value and sustainable tourism in Thailand.
TAT launches ‘SUKJAI NFT by Amazing Thailand’ project

The Tourism Authority of Thailand (TAT) has launched the ‘SUKJAI NFT by Amazing Thailand’ project, following an MoU signed with SOOBAK, which will target high-spending South Korean travellers to Thailand through the promotion of digital art assets.
TAT and Alipay promote ‘Amazing Thailand, A Must-visit Destination This Summer Holiday’

The Tourism Authority of Thailand (TAT) and Alipay are expanding their partnership to promote the ‘Amazing Thailand, A Must-visit Destination This Sumer Holiday’ marketing campaign with an aim to enhance the travel experience for tourists from China, Hong Kong SAR, Malaysia, and South Korea by allowing them to pay seamlessly with their home mobile wallets via Alipay+.
Opening/closed status of Thailand’s national parks

The Tourism Authority of Thailand (TAT) would like to advise tourists on the opening/closed status of Thailand’s national parks, to ensure they can best enjoy the picturesque natural beauty and abundant flora and fauna on offer around the country.
TAT introduces ‘Amazing Thailand NFTs Season 3’

The Tourism Authority of Thailand (TAT) has launched the ‘Amazing Thailand NFTs Season 3’ project, in which Thai and foreign tourists can collect Non-Fungible Token (NFT) virtual art items at tourist attractions and landmarks throughout Thailand between 20 July and 31 August, 2023, to use for privileges and special discounts until 31 December, 2023.
MYAirline launches new Kuala Lumpur-Bangkok daily flights

Bangkok has become the first international destination for Malaysia’s newest low-cost airline MYAirline, with the launch of a new daily direct flight from Kuala Lumpur to Suvarnabhumi Airport on 28 June 2023 and a second daily flight to Don Mueang International Airport on 1 July 2023.
Khao Yai National Park introduces e-ticketing through QueQ app

Khao Yai National Park has introduced a new ticketing process as of 1 July, 2023, in which tourists wanting to visit the Park must first purchase their entrance ticket through the QueQ application before arriving at the Park entrance.
TAT announces 25 finalist attractions in ‘Unseen New Chapters’ campaign

The Tourism Authority of Thailand (TAT) has announced the 25 finalists in the ‘Unseen New Chapters’ campaign comprising of five up-and-coming attractions in each of Thailand’s Northern, Northeastern (Isan), Central, Eastern, and Southern provinces handpicked by Thai tourists as emerging attractions offering new travel experiences.
TAGTHAi launches new ‘Chiang Mai Pass’ for tourists

The Tourism Authority of Thailand (TAT) is pleased to report that TAGTHAi, the all-in-one Thailand travel app, has introduced the new ‘Chiang Mai Pass’, the first-ever multi-attraction city pass for tourists visiting Chiang Mai.
‘Amazing Thailand Fest 2023’ a success in Barcelona

The Tourism Authority of Thailand (TAT) hosted the ‘Amazing Thailand Fest 2023’ in Barcelona, Spain from 30 June-2 July 2023 at Placa de la Rosa dels Vents, with the theme of a fun and colourful Thai temple fair to promote Thailand in the Spanish market as a preferred travel destination through its soft-power elements and vast opportunities for experience-based-tourism.