Monday, September 28, 2026

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

H.E. Mr. Wang Yi, Minister of Foreign Affairs of the People's Republic of China, and H.E. Mr. Anutin Charnvirakul, Prime Minister of Thailand, shake hands at Government House, Bangkok, during the official bilateral meeting, April 2026.

Thailand strengthens strategic tourism partnership with China during Wang Yi visit and meeting with Thai Prime Minister

The Tourism Authority of Thailand has presented a strategic tourism agenda following the official visit of H.E. Mr. Wang Yi, Minister of Foreign Affairs of...
Smile @Pattani festival opening ceremony with TAT officials on stage and colourful hot air balloon backdrop in southern Thailand

Smile @Pattani festival revitalises southern Thailand through culture and community

TAT presented the Smile @Pattani festival from 24 to 26 April 2026, showcasing southern Thailand’s cultural heritage, local communities, and visitor readiness. The three-day event...
GSTC 2026 opening ceremony in Phuket with international tourism leaders on stage under Global Sustainable Tourism Conference banner

Thailand strengthens global leadership in sustainable tourism as GSTC 2026 concludes in Phuket

TAT and partners successfully concluded GSTC 2026 in Phuket, welcoming over 660 delegates from 60 countries. The conference advanced global discussions on sustainable hospitality, destination...
Group photo of executives and participants at Amazing Thailand Health and Wellness Trade Meet 2026 in Bangkok

Amazing Thailand Health and Wellness Trade Meet 2026 elevates Thailand’s global wellness tourism leadership

Amazing Thailand Health and Wellness Trade Meet 2026 highlights Thailand’s growing leadership in global wellness tourism. Hosted by TAT in Bangkok, the event connects international...
Drone light show at Maha Songkran World Water Festival 2026 in Benjakitti Park Bangkok, highlighting Thailand’s iconic New Year celebration

Thailand’s Songkran 2026 drives nationwide momentum with 30.35 billion Baht projected revenue

Thailand’s Songkran Festival 2026 delivers strong nationwide performance, with over 30.35 billion Baht in projected revenue. High participation across all regions reflects sustained traveller confidence,...
Opening ceremony of Maha Songkran World Water Festival 2026 at Benchakitti Park, Bangkok, with officials on stage beside a ceremonial water bowl against the festival backdrop.

Maha Songkran World Water Festival 2026 opens in Bangkok

The Tourism Authority of Thailand (TAT) has officially opened the Maha Songkran World Water Festival 2026 at Benchakitti Park, Bangkok. Running until 15 April, the...
Amazing Thailand Grab Travel Pass launched to enhance seamless digital travel experiences across Thailand

Amazing Thailand Grab Travel Pass launched to enhance seamless digital travel experiences across Thailand

Thailand has launched the Amazing Thailand Grab Travel Pass in partnership with Grab, offering international visitors integrated digital benefits across transport, dining and shopping. The...
Value over Volume Thailand tourism

TAT refocuses on value over volume as 2026 tourism outlook is recalibrated

TAT is recalibrating Thailand’s 2026 tourism outlook with a stronger focus on value over volume, quality growth, and market diversification. Backed by Trusted Thailand and...
Thailand to host Maha Songkran World Water Festival 2026 with Saneh Art by Songkran Festival

Thailand to host Maha Songkran World Water Festival 2026 with Saneh Art by Songkran Festival

Thailand will host the Maha Songkran World Water Festival 2026 and Saneh Art by Songkran Festival in Bangkok, while supporting nationwide celebrations across all regions....
Thailand strengthens global confidence with safe and successful Jimmy Pelletier World Tour Stage 5

Thailand strengthens global confidence with safe and successful Jimmy Pelletier World Tour Stage 5

Thailand has marked the successful completion of Jimmy Pelletier World Tour Stage 5, a 47-day handcycle journey across more than 30 provinces. The milestone highlights...