Los Angeles, 28 March, 2016 – The Tourism Authority of Thailand (TAT) Los Angeles Office kicked off the first of four Amazing Thailand Product Update in Latin America 2016 events in Buenos Aires, Argentina on Tuesday, 22 March, 2016. Held at the Sofitel Hotel, travel industry professionals comprising 40 travel agents, 10 tour operators, and 5 journalists came to the event to learn about Thailand and the new products the destination has to offer.
On 24-25 March, 2016, TAT had been on the road for about a week and had completed two more (three of the four) Amazing Thailand Product Update in Latin America 2016 presentations in both Medilin, Colombia and Quito, Ecuador.
The second presentation took place at the Dann Carlton Hotel in Medilin, Colombia on Wednesday, 24 March, in which 75 travel professionals (comprising mostly agents with a few tour operators) attended the presentation and eagerly asked questions about the destinations. In addition to meeting and learning about Thailand from TAT, Ms. Sabine Widmann, Director of Sales and Marketing of Go Thailand Tours and Ms. Benjawan Meksakul, Business Development Manager of the Conrad Koh Samui met with the travel industry as well presented their companies/properties to guests.
Thursday, 25 March, was the third presentation but was set as a more intimate meeting between the road show delegation and three tour operators, Destinos, Viahehoy, and Euro Latina. All operators in consensus felt that the growth of travellers from Ecuador to Thailand would greatly increase if there was an exemption for visas or if travelers were permitted to obtain visas upon arrival in Thailand. Upon the meeting’s completion, TAT and the industry partners had befriended three new tour operators who professed their pleasure in working with Thailand to develop the market.
In 2014, Colombia had nearly 8,000 travellers to Thailand which was about a 7.96 % growth from the previous year. Ecuador had 1,300 travellers in 2014 with an approximate 10% growth from the prior year. Although both countries’ base numbers are low compared with Brazil and Argentina’s travellers to Thailand, TAT projects continued growth in these countries as there is ongoing outreach in the region with events like the Latin American Road Show and PR/marketing efforts from TAT representatives.
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
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