Bangkok, 14 November, 2018 – Ariya Jutanugarn or Pro May, who returned to No. 1 in the Rolex Rankings for best women golfers in the world for the third time in her career, was introduced to the Japanese golfing market as the ‘Thailand Golf Ambassador’.
The Tourism Authority of Thailand (TAT) made the official introduction at a media briefing held in Shiga Prefecture. The press event was part of Ariya’s participation in the Japan Classic held between 30 October and 4 November at Otsu City near Kyoto. The event was also joined by about 80 participants including Japanese media, representatives from the sports industry along with tour operators and travel agents who sell golf packages to Thailand.
Last December, TAT formally introduced Ariya and her sister Moriya as the ‘Thailand Golf Ambassadors’ in the South Korean golfing market.
Golfing is one of Thailand’s most important niche tourist market segments. The kingdom offers over 200 golf courses that are open all year charging reasonable green fees.
Each year, the TAT’s annual Thailand Golf Travel Mart B2B platform is attended by over 150 buyers worldwide coming to learn more of the amazing golf and tourism activities that players can enjoy.
TAT also arranges a host of golf tournaments and familiarisation trips for golfers and golfing agents from various markets to promote Thailand as a preferred golf destination for golfers from around the world, especially visitors from colder climates. Recently held was the “Amazing Thailand All Star Golf Invitation Tournament” in Phuket for 20 famous Chinese movie stars, professional athletes and celebrities.