Bangkok, 16 February 2026 — The Tourism Authority of Thailand (TAT) New York Office is pleased to partner with Thai jewellery designer SARRAN’s for the debut of his culturally vibrant Fall/Winter 2026 collection, ‘The Ambassador’, that recently premiered at New York Fashion Week, from 11 to 16 February.
The New York debut follows SARRAN’s recent collaboration at The White Lotus Season 3 world premiere, where his custom ‘Light of Lotus No.001’ premier piece for Amazing Thailand Ambassador Lalisa ‘Lisa’ Manobal took centre stage.
This latest collection is inspired by the Chao Phraya River, with the new art-to-wear pieces scheduled for exclusive release in Thailand at SARRAN Studio from 1 April.
The Ambassador Collection draws from the historic travels of Siamese ambassadors during the country’s historic Ayutthaya era, symbolising diplomacy and mutual respect. Key motifs include the Dok Rak (crown flower), Mali (jasmine) and Pood-Sorn (cape jasmine) flowers, illuminated by river reflections.
The jewellery moves beyond ornamentation into narrative, drawing deeply from the refined craftsmanship and elegance of Thailand’s Ayutthaya era. Intricate patterns echo the latticework of jasmine garlands once meticulously hand-strung in royal courts, while the ceremonial needle used by palace maidens to weave ‘Rak‘ blossoms becomes a subtle yet powerful design reference. Ethereal angels, captured mid-gesture in a traditional blessing, are reimagined as contemporary symbols of grace and auspicious fortune, translating into modern elegance.
“We are proud to support SARRAN as it debuts its Fall/Winter 2026 collection at New York Fashion Week, a presentation that builds on the brand’s recent custom jewellery creation unveiled at The White Lotus Season 3 world premiere: Light of Lotus No.001 for Lisa,” said Ms. Chompu Marusachot, Director of the TAT New York Office. “Through this collaboration, we are able to spotlight Thailand’s creative voice on a global stage. By linking fashion, culture, and storytelling, it invites audiences to experience the richness of Thai heritage, craftsmanship, and contemporary design that continues to inspire travellers and shape conversations around fashion, identity, and creativity.”
Extending this vision beyond jewellery, Mr. Sarran Youkongdee also crafted the New York Fashion Week runway wardrobe, reimagining Asian ceremonial robes for The Ambassador narrative. The result is a seamless dialogue between past and present — heritage reframed with cosmopolitan sophistication, underscoring the collection’s role as both a cultural tribute and modern statement.
The 2026 Grand Collection by SARRAN is on display in New York City at 3NY (448 Broome Street) from now through April 2026, followed by its exclusive release at SARRAN Studio, River City Bangkok, Thailand, starting 1 April.
