Amazing Thailand Chinese New Year 2026 @ HATYAI elevates Southern Thailand’s cross-border gateway

The Tourism Authority of Thailand is staging Amazing Thailand Chinese New Year 2026 @ HATYAI from 17–20 February to accelerate tourism recovery and reinforce Hat Yai’s role as a leading cross-border gateway. The four-day festival features international performances, headline concerts, and vibrant street celebrations driving regional travel growth.
TAT partners SARRAN’s ‘The Ambassador’ collection at New York Fashion Week Fall/Winter 2026 showcase

TAT New York partners with Thai jewellery designer SARRAN to debut ‘The Ambassador’ at New York Fashion Week Fall/Winter 2026. Inspired by the Ayutthaya era and the Chao Phraya River, the collection blends diplomacy, craftsmanship and contemporary elegance, with an exclusive Thailand release at SARRAN Studio from 1 April 2026.
Silk Road on a Thai Plate

A vivid journey through Bangkok’s Yaowarat reveals how Chinese migration transformed Thai cuisine. From wok hei techniques to basil-laced stir-fries and dim sum rituals in southern Thailand, the article uncovers the cultural fusion behind beloved dishes and the enduring flavours born from shared culinary heritage.