Bangkok, 2 June 2026 – Central Pattana plc, Thailand’s leading shopping centre developer, is marking its seventh consecutive year of Pride Month celebrations with Thailand’s Pride Celebration 2026 “Pride For All” under the concept “We Are Many”. The campaign runs throughout June across Central shopping centres nationwide, creating inclusive spaces that embrace diversity in thought, gender, appearance, and identity.
The campaign reinforces Central Pattana’s position as “The Pioneer of Equality” and features activities across 40 branches, including major Pride Parades in nine strategic locations: Central Phuket, Central Pattaya, Central Marina Outlet, Central Korat, Central Chiang Rai, Central Khon Kaen, Central Udon, Central Nakhon Sawan, and Central Nakhon Si Thammarat.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer of Central Pattana plc, said, “Over the past seven years, Central Pattana has proudly championed Pride Month. We are moving forward to foster an Inclusive Ecosystem under this year’s theme, ‘We Are Many’, ensuring Central shopping centres nationwide serve as platforms where everyone can express themselves authentically and feel a true sense of belonging.
“Central Pattana has consistently supported Thailand’s position as a leading Pride destination. We have expanded our initiatives from nine branches in 2023 to 40 branches nationwide in 2026, with more than 1.3 million participants projected this year. This milestone reflects the synergy of our partners, all working together to support Thailand as a finalist to host WorldPride 2030 and to make history as the first nation in Asia to host this prestigious global event,” Dr. Nattakit added.
Thailand’s Pride Celebration 2026 “Pride For All” opened at centralwOrld with centralwOrld Proud to be Pride 2026 on 30 May 2026. The launch event set a new record with the Global Scene highlight, featuring a grand rainbow flag in front of centralwOrld Square across a landmark area of more than 4,000 square metres. The event also celebrated equality through the panOramix digital screen, Thailand’s longest digital screen at more than 3,790 square metres.
The opening programme featured Pride Beat Run – Born This (Run)Way, the first glam community movement by centralwOrld x Brew Run Club, bringing together more than 500 runners and leading drag queens to run and dance to live DJ sets by Universal Music along the route. The event also launched the world-class playlist “Pride Is Universal 2026 x centralwOrld”, with sets by DJ Andrei Hangiu and DJ Peppae. The celebration continued at World Battle Pride Stage, where more than 1,000 participants joined Random Pride Dance, alongside a special show by popular duo Yin-War, representing the new generation.
The June programme continues at Central Park with The Art of Self 2026, held from 30 May to 2 June 2026, featuring four main highlights. Be Well, Be You: A Wellness & Pride Party brings together seven leading brands, a 5K Pride Run hosted by MC Bank Anusith, Pride Yoga with Sabai Run Club led by Earnearn Fatima and Mo Jiratchaya, a Pride Party with DJ PU, fitness sessions, the Rainbow Photobooth, and “We Are Drawn This Way.” Born to be Bold presents a concert headlined by Hi Arpaporn, while A True Celebration features an exclusive meet and greet with Junior-Mark and special guest Jumbo. Neighborhood Souls Show presents “A Statement of You”, a drag performance by leading drag queens from The Stranger Bar.
Further Pride activities will take place across Central shopping centres throughout June, with key regional highlights scheduled for 27 June in Phuket and Pattaya. Central Phuket will partner with Phuket Town for a City Pride Parade in the Old Town led by Hi Arpaporn, while Central Pattaya will collaborate with Pattaya City and 100 partner organisations for its eighth annual parade, featuring 3,000 LGBTQ+ celebrities.
