Bangkok, 18 September 2026 – The Tourism Authority of Thailand (TAT) is advancing the Sub-Culture Economy strategy through “CLICK at Siam Amazing Park”, turning film locations from CLICK, the latest music video by South Korean singer, actress and BLACKPINK member JISOO, into a limited-time Bangkok travel experience. Running until 15 November 2026, the collaboration with Siam Amazing Park and Blissoo brings global fandom to a real-world destination setting.
Mr. Chuwit Sirivajjakul, TAT Deputy Governor for Policy and Planning, said, “Passions, communities and cultural influence shape the future of tourism. Through the Sub-Culture Economy, TAT creates new pathways to inspire travel to Thailand, deepen engagement with destinations and generate higher tourism value. Pop Culture Tourism is one way Thailand can connect with global audiences by using creative content to attract high-value, interest-led travellers.”
The initiative forms part of the Amazing 5 Economy framework, under which the Sub-Culture Economy develops travel around highly engaged communities and contemporary interests. It also supports Thailand Transformation by using culture, entertainment and creative content to reach higher-value, interest-led travellers and strengthen Thailand’s appeal as a destination where global pop culture and tourism intersect.
Released on 4 September 2026, CLICK explores the relationship between JISOO and her global fan community through a new character representing that connection, CLICK Bear. With key scenes filmed at Siam Amazing Park, the music video provides a creative foundation that lets visitors engage directly with its locations, imagery, and fan culture.
The experience unfolds across six themed check-in points. Visitors begin at Si-Am Amazing Hall, where they receive a CLICK Passport to collect stamps, then take photos with the four-metre CLICK Bear. At CLICK Message & CLICK Post, fans can submit content and messages to JISOO through a special “JISOO 10230” postal service. CLICK Moment recreates the rollercoaster setting and features the actual seat JISOO used during filming, while a double-decker carousel offers another recognisable location from the music video. The route concludes at Si-Am Amazing Shop for food, beverages and limited-edition CLICK merchandise.
Created by Thailand Post, “JISOO 10230 THAILAND” extends the experience by helping fans worldwide send letters and messages to JISOO throughout the campaign. Visitors who fill their CLICK Passport with required stamps can also redeem them for a special-edition JISOO postcard, subject to activity conditions.
Three participation packages are available: CLICK Adventure Pass, Super CLICK Adventure Pass and Annual CLICK Collectable Pass. Each includes all-day access to Siam Amazing Park’s water and amusement parks, plus a CLICK Passport and selected CLICK merchandise, subject to package conditions. Tickets are available at Siam Amazing Park and through its online channels. For further information check official Siam Amazing Park portals.
