Splashing Through the Generations
From Bangkok’s family-friendly splash zones to Chiang Mai’s sacred temple ceremonies and Ayutthaya’s candlelit ruins, Songkran 2026 offers something for every generation. This guide explores how Thailand’s beloved water festival doubles as a rich, research-backed opportunity for families to bond, celebrate renewal, and make memories that endure.
TAT welcomes international visitors with Amazing Bag initiative at Hat Yai
TAT welcomed international visitors at Hat Yai International Airport and Sadao Customs House with Amazing Bags, supporting the Amazing Thailand Passport Privileges @ HAT YAI campaign. Running through 31 May 2026, the initiative offers exclusive discounts, QR code access, and prize opportunities to help revitalise tourism and local economies in Southern Thailand.
Thailand and Sanya tourism boards sign letter of intent on joint destination promotion
Thailand and Sanya have signed a Letter of Intent to promote two-way tourism and strengthen long-term cooperation. The agreement covers joint marketing, product development, and influencer exchange, while enhancing connectivity and travel facilitation. This partnership supports sustainable tourism growth and deeper international engagement between both destinations.
Thailand strengthens global confidence with safe and successful Jimmy Pelletier World Tour Stage 5
Thailand has marked the successful completion of Jimmy Pelletier World Tour Stage 5, a 47-day handcycle journey across more than 30 provinces. The milestone highlights Trusted Thailand, reinforcing the Kingdom’s reputation for safety, inclusion, accessibility and strong cross-sector support while showcasing its readiness to welcome global travellers with confidence.
Historic wingsuit flight over Bangkok skyline signals new chapter for Thailand adventure tourism
Thailand has spotlighted its adventure tourism potential through a historic wingsuit flight over Bangkok by Red Bull athlete Miles Daisher. Supported by TAT and partners, the feat showcased technical excellence, urban spectacle, and Thailand’s growing appeal as a destination for extreme sports, experience-driven travel, and world-class sporting events.
Amazing Thailand Passport Privileges @ HAT YAI launches with Amazing Bag gifting activity
The Tourism Authority of Thailand launches Amazing Thailand Passport Privileges @ HAT YAI, offering exclusive discounts, curated experiences, and “Amazing Bag” gifts to international visitors. Running throughout April 2026, the campaign supports Southern Thailand’s tourism recovery, stimulates regional spending, and enhances traveller confidence through partnerships with over 100 local businesses.
TAT hosts MICHELIN Guide seminar advancing Thai culinary tourism
TAT hosted the “Savour the Charm” MICHELIN Guide seminar in Bangkok, spotlighting Thai gastronomy as a force for quality tourism, economic value, and sustainable growth. Industry experts shared insights on local ingredients, culinary identity, and food design, while new data showed strong gains in visitor spending, revenue, and employment.
April 2026 Festivals and Events in Thailand
April 2026 in Thailand brings a lively mix of festivals, cultural celebrations, fairs, and local experiences nationwide. Highlights include major book fairs in Bangkok, coastal festivals in Prachuap Khiri Khan, coffee and music events in Chumphon and Phatthalung, and heritage-focused gatherings at historic sites across the country.
TAT and CP All launch “Suk Thanthee Thi Tiew Thai with 7 Eleven” to drive travel across Thailand
TAT and CP All have launched a nationwide Suk Thanthee Thi Tiew Thai with 7 Eleven to stimulate travel across Thailand during Songkran and beyond. The initiative integrates travel inspiration into daily consumer touchpoints, leveraging a vast retail network to enhance accessibility, support local economies, and reinforce confidence in safe, seamless, and meaningful travel experiences.
Thailand advances transport safety standards ahead of Songkran with trusted certified programme
Thailand has launched a new transport safety initiative ahead of Songkran 2026, introducing the Trusted Certified mark to strengthen traveller confidence. Led by TAT with transport partners, the programme promotes certified public bus services, higher operational standards, safer journeys, and better connectivity to major and secondary destinations nationwide.