“China-Thailand Tourism & Cultural Arts Festival 2026” brings wellness and cultural energy to Bangkok
TAT presented the China-Thailand Tourism and Cultural Arts Festival 2026 in Bangkok, welcoming over 1,000 guests to experience Thai wellness traditions and cross-cultural performances. The event strengthened tourism ties with China while showcasing health-focused activities, cultural exchange, and Thailand’s position as a trusted destination for quality and long-stay travel.
Songkran festival 2026 to proceed nationwide, welcoming global visitors to Thailand’s UNESCO-recognised New Year celebration
Thailand confirms Songkran Festival 2026 will proceed nationwide, welcoming global visitors to experience the Thai New Year through water festivities, cultural traditions, and community celebrations. From Bangkok to regional destinations, the festival will showcase Thailand’s UNESCO-recognised heritage, blending authentic rituals with contemporary events while reinforcing confidence in travel across the Kingdom.
Thailand Tourism Festival 2026 opens with strong momentum, driving domestic travel across the Kingdom
Thailand Tourism Festival 2026 has officially opened in Bangkok, reinforcing its role as TAT’s flagship domestic tourism platform. Running from 25 to 29 March, the event features nine themed zones highlighting culture, cuisine, creativity and sustainability, while encouraging Thais to explore meaningful travel experiences across the country with pride.
Thailand affirms readiness to host Global Sustainable Tourism Conference 2026 in Phuket
Thailand has confirmed Phuket’s readiness to host the Global Sustainable Tourism Conference 2026 from 21 to 24 April. Led by TAT and strategic partners, the event will bring together global sustainability leaders, strengthen tourism standards, promote responsible event practices, and reinforce Thailand’s role as a trusted sustainable tourism destination.
Thailand Travel Mart Plus 2026 set for June in Pattaya driving global tourism partnerships
The Tourism Authority of Thailand confirms Thailand Travel Mart Plus 2026 will take place in Pattaya from 10–12 June. The flagship B2B event will unite global buyers and Thai sellers, strengthen international partnerships, and showcase diverse tourism offerings under the ‘Healing is the new luxury’ concept.
Thailand Tourism Festival 2026 spotlights 5 Must Do in Thailand and honours Her Majesty Queen Sirikit, The Queen Mother
Thailand Tourism Festival 2026 returns to Bangkok from 25-29 March at QSNCC, spotlighting the 5 Must Do in Thailand concept. The 44th edition honours Her Majesty Queen Sirikit, The Queen Mother, while featuring nine themed zones, regional culture, sustainable tourism experiences, and a Zero Waste to Landfills event management approach.
A Class Reunion in the Living Old City
Forty years after graduation, a group of old friends reunites in Nan for a slow-travel journey through Thailand’s Living Old City. From Wat Phumin and Tai Lue weaving to silverwork and the walking street market, the trip reveals a creative community where heritage is not preserved in stillness, but lived every day.
Tourism Authority of Thailand and Oxford United Football Club Showcase Thai Culture in the United Kingdom
The Tourism Authority of Thailand and Oxford United Football Club hosted the Amazing Thailand Amazing Thai Charms event at Kassam Stadium, showcasing Thai culture through mango sticky rice, Thai tea and branded campaign visibility. The collaboration highlighted Thailand’s identity, strengthened UK market outreach and aimed to inspire high-value travel to Thailand.
TAT hosts Amazing Thailand Smile @ South Mega FAM Trip to spotlight Southern Thailand recovery
TAT hosted the Amazing Thailand Smile @ South Mega FAM Trip from 9–19 March 2026, bringing 25 influencers and bloggers to explore Southern Thailand. The initiative highlighted tourism recovery in Hat Yai and nearby provinces, promoted market-specific experiences, strengthened industry partnerships, and aimed to generate 500,000 impressions across Asia-Pacific markets.
Tourism Authority of Thailand invites global travellers to rediscover balance through “Healing Journey Thailand” campaign
The Tourism Authority of Thailand invites global travellers to explore wellness-led, meaningful travel through the Healing Journey Thailand campaign. Featuring Henry Moodie and international creators, the campaign highlights cultural connection, restoration and sustainable experiences across Krabi, Trang, Chiang Mai, Sukhothai, Khao Yai and Phang-Nga, reflecting Thailand’s value-driven tourism vision.