Thailand presents ‘The New Thailand’ vision at ITB Berlin 2026
Thailand unveils ‘The New Thailand’ vision at ITB Berlin 2026, presenting healing-led luxury, sustainable tourism routes and emerging hidden gems tailored for the European market. Through the Unforgettable Experience: Healing is the New Luxury concept, TAT strengthens Thailand’s world-class destination positioning and advances high-value, sustainable tourism partnerships.
Thai Immigration Bureau introduces temporary relief measures for travellers affected by Middle East airspace closures
Thailand has introduced temporary immigration relief measures to assist foreign travellers unable to leave the country due to Middle East airspace closures. The policy waives overstay fines for departures and allows temporary stay extensions of up to 30 days, helping affected visitors manage travel disruptions until normal flight operations resume.
Enhanced Amazing Thailand app set to enter public rollout on 15 March powered by TAT and Mastercard
The Tourism Authority of Thailand (TAT) will launch the enhanced Amazing Thailand app nationwide on 15 March 2026. Developed with Mastercard, the upgraded platform integrates AI-powered assistance, curated Priceless experiences, secure digital tools and end-to-end travel planning to strengthen Thailand’s competitiveness and support sustainable, quality tourism growth.
TAT activates Tourism Crisis Monitoring Centre in response to Middle East tensions
The Tourism Authority of Thailand has activated the Tourism Crisis Monitoring Centre to respond to escalating tensions in the Middle East. The centre coordinates intelligence, supports affected travellers, and works with relevant agencies to manage flight disruptions while preparing structured recovery measures to restore confidence in Thailand’s tourism sector.
Thailand night markets spotlighted in Travelbag global study
Travelbag’s latest global study highlights Thailand night markets among the world’s most compelling after-dark destinations. Chatuchak Weekend Market and Jodd Fairs in Bangkok, alongside Chiang Rai Night Market, showcase the Kingdom’s vibrant street culture, culinary diversity and strong international appeal, reinforcing Thailand’s position in global travel experiences.
TAT announces Tomorrowland Thailand full-scale Asian debut in December 2026
The Tourism Authority of Thailand confirms Tomorrowland Thailand’s first full-scale Asian edition on 11–13 December 2026 at Wisdom Valley Pattaya. Featuring six iconic stages under the global Consciencia theme, the festival is projected to welcome 50,000 visitors daily and generate 5.3 billion Baht in economic impact, strengthening Thailand’s global event hub status.
Thailand strengthens India tourism ties at SATTE 2026 in New Delhi
Thailand strengthens India tourism ties at SATTE 2026 in New Delhi, unveiling its Healing is the New Luxury campaign and New Thailand vision. With 50 operators, major airlines, and over 5,000 business appointments, TAT aims to drive high-value growth and deepen partnerships in one of its fastest-growing source markets.
March 2026 Festivals and Events in Thailand
March 2026 brings vibrant festivals across Thailand, from the Pattaya Music Festival and contemporary art at BACC to sacred temple ceremonies, craft fairs, coffee gatherings, and charity cycling events. Celebrate culture, creativity, cuisine, and community spirit with inspiring experiences nationwide.
Love on Screen Film Festival in Krabi strengthens TAT’s Amazing Location Thailand initiative
The Love on Screen Film Festival SS 2 in Krabi strengthened TAT’s Amazing Location Thailand initiative through open-air screenings, short film competitions, master classes and industry seminars. The event promoted sustainable film tourism, youth talent development and Soft Power strategy, positioning Krabi as an emerging global film destination.
Where is LISA? TAT extends ‘feel all the feelings’ Campaign, Inviting Visitors to Discover LISA Across Various Media Nationwide
The Tourism Authority of Thailand (TAT) extends its “Amazing Thailand: feel all the feelings” campaign featuring Lalisa “LISA” Manobal. From BTS train wraps to airports and expressways nationwide, the public is invited to follow LISA’s footsteps, capture campaign moments, and share what Thailand feels like.