Tourism Authority of Thailand presents “Healing Journey Thailand” global campaign in London, advancing healing-led tourism vision
The Tourism Authority of Thailand presents the Healing Journey Thailand campaign in London, introducing the concept Healing is the New Luxury. The event at Selfridges features a special screening of the campaign film with Henry Moodie, alongside cultural showcases and wellness experiences highlighting Thailand’s evolving vision for meaningful, restorative travel.
Bangkok leads Thailand success at 2026 DestinAsian Readers’ Choice Awards
Bangkok has been named Best City in Asia for the third consecutive year at the 2026 DestinAsian Readers’ Choice Awards. Thailand also achieved strong rankings across multiple categories, with Phuket, Ko Samui, Suvarnabhumi Airport, Thai Airways and leading hotels recognised, reinforcing the country’s broad appeal across the regional travel landscape.
TAT advances “Trusted Thailand” strategy through Partnership 360 talks with China tourism leaders
TAT strengthens the Trusted Thailand strategy through Partnership 360 discussions with China’s leading tourism stakeholders in Shanghai. The talks focus on boosting traveller confidence, expanding flight connectivity, strengthening digital marketing partnerships, and promoting emerging destinations. The initiative supports balanced two-way tourism growth while reinforcing Thailand’s reputation as a safe, high-quality destination.
TAT strengthens China market strategy with Amazing Thailand Mega Trade Meet in China 2026
The Tourism Authority of Thailand staged the Amazing Thailand Mega Trade Meet in China 2026 in Shanghai, introducing the campaign “Amazing Thailand The Journey Your Heart Leads.” The event connected Thai tourism operators with Chinese travel businesses, strengthening partnerships, rebuilding traveller confidence, and positioning Thailand as a trusted, high-quality destination for Chinese travellers.
Ko Lanta and Chiang Khan drive Thailand’s Green Destinations success at ITB Berlin 2026
Thailand strengthened its global sustainable tourism reputation at ITB Berlin 2026 as Ko Lanta and Chiang Khan won top honours at the Green Destinations Story Awards. Additional recognition for Uthai Thani, Takua Pa and Doi Phu Kha highlights Thailand’s growing leadership in responsible destination development, conservation and community-driven tourism initiatives.
TAT joins Netflix and Bangkok in bringing One Piece to Lumpini Park with GRAND LINE IN THAILAND
The Tourism Authority of Thailand, Netflix and Bangkok Metropolitan Administration present GRAND LINE IN THAILAND at Lumpini Park from 8–15 March 2026. The immersive One Piece event features themed attractions, pirate pedal boats and fan photo zones, showcasing Bangkok as a global pop culture destination while strengthening tourism appeal among younger travellers.
Thailand redefines health and wellness tourism through “Healing is the New Luxury” experiences
Thailand is redefining health and wellness tourism through a more holistic vision of luxury under the Healing is the New Luxury concept. From advanced medical care in Bangkok to traditional healing in Chiang Mai and coastal wellness retreats in the South, the country offers restorative journeys that support lasting well-being.
TAT highlights SIRIVANNAVARI Autumn-Winter 2026/2027 collection inspired by Kew Mae Pan Nature Trail in Chiang Mai
TAT spotlights the SIRIVANNAVARI Autumn-Winter 2026/2027 collection at Milan Fashion Week 2026, inspired by Kew Mae Pan Nature Trail in Chiang Mai. Led by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, the presentation connects Thai fashion, craftsmanship and natural heritage with international audiences through contemporary design and cultural inspiration.
Amazing Thailand Fest 2026 brings ‘The Wholesome Taste of Thai’ to Berlin
Amazing Thailand Fest 2026 launches at Berlin’s KaDeWe with “The Wholesome Taste of Thai”, showcasing Thai cuisine, culture and gastronomy tourism. Organised by TAT and partners during ITB Berlin, the event features culinary demonstrations, cultural performances and brand takeovers, promoting Thailand’s five regional flavours while strengthening global awareness of Thai gastronomy tourism.
TAT reinforces Value over Volume strategy at Amazing Thailand Networking Event in Berlin
At ITB Berlin 2026, TAT reinforced its Value over Volume strategy during the Amazing Thailand Networking Event, outlining healing-led luxury, sustainable tourism and future travel experiences. The briefing complements the ‘The New Thailand’ vision presented at the Thailand Pavilion, strengthening Thailand’s positioning as a high-value, world-class destination for European travellers.