Amazing Thailand Chinese New Year 2026 @ HATYAI elevates Southern Thailand’s cross-border gateway
The Tourism Authority of Thailand is staging Amazing Thailand Chinese New Year 2026 @ HATYAI from 17–20 February to accelerate tourism recovery and reinforce Hat Yai’s role as a leading cross-border gateway. The four-day festival features international performances, headline concerts, and vibrant street celebrations driving regional travel growth.
TAT partners SARRAN’s ‘The Ambassador’ collection at New York Fashion Week Fall/Winter 2026 showcase
TAT New York partners with Thai jewellery designer SARRAN to debut ‘The Ambassador’ at New York Fashion Week Fall/Winter 2026. Inspired by the Ayutthaya era and the Chao Phraya River, the collection blends diplomacy, craftsmanship and contemporary elegance, with an exclusive Thailand release at SARRAN Studio from 1 April 2026.
Silk Road on a Thai Plate
A vivid journey through Bangkok’s Yaowarat reveals how Chinese migration transformed Thai cuisine. From wok hei techniques to basil-laced stir-fries and dim sum rituals in southern Thailand, the article uncovers the cultural fusion behind beloved dishes and the enduring flavours born from shared culinary heritage.
Chinese New Year 2026 greetings in Bangkok celebrate 51 years of Thai-China relations
Thai and Chinese leaders jointly extended Chinese New Year 2026 greetings in Bangkok, marking 51 years of diplomatic relations. The Amazing Thailand Chinese New Year 2026 festival features leading cultural troupes from China, with major celebrations in Bangkok and Hat Yai and nationwide support across regional destinations.
TAT welcomes Jimmy Pelletier World Tour cycling stage in Thailand, spotlighting inclusion and traveller safety
The Tourism Authority of Thailand welcomes Canadian Paralympian Jimmy Pelletier as he begins Stage 5 of his global cycling tour in Thailand. Hosted by AFS Thailand, the cross-country ride promotes inclusion, equality, and global solidarity while highlighting Thailand’s commitment to traveller safety and accessible tourism.
TAT Guangzhou Office partners hit Chinese TV programme ‘Travel Across Mountains and Seas’ to boost northern Thai appeal
TAT Guangzhou Office partners with Guangzhou Radio and Television Station to film ‘Travel Across Mountains and Seas’ across Chiang Mai, Lamphun, and Lampang. The programme promotes the ‘5 Must Do in Thailand’ concept, strengthens China–Thailand ties, and is expected to reach over 20 million viewers across Guangdong-Hong Kong-Macau, boosting northern Thai tourism demand.
Chinese New Year Festival 2026 around Thailand
The Tourism Authority of Thailand invites visitors to celebrate Chinese New Year Festival 2026 across Bangkok and regional destinations nationwide. From Yaowarat and ICONSIAM to Hat Yai, Nakhon Sawan, and provincial cultural hubs, the season features parades, shrine ceremonies, performances, and vibrant community events reflecting Thailand’s rich Thai–Chinese heritage.
Prime Minister Anutin Charnvirakul leads multi-agency promotion of Amazing Thailand Chinese New Year 2026
The Royal Thai Government, led by Prime Minister Anutin Charnvirakul, has promoted Amazing Thailand Chinese New Year 2026 to mark 51 years of Thailand–China diplomatic relations. Led by TAT, the nationwide celebrations are anchored in Bangkok and Hat Yai, with supporting events across key regional destinations.
Why Songkhla Should Be on Your Foodie Radar
Songkhla Province is gaining recognition as a distinctive gastronomic destination in Thailand, shaped by Southern Thai spice, Chinese culinary heritage, and Malay-Muslim traditions. From Hat Yai’s morning dim sum culture to Old Town stews, lake seafood, and heritage desserts, the province offers a layered food journey rooted in history, geography, and everyday life.
TAT boosts dive tourism through PADI partnership under ‘Healing is the New Luxury’ campaign
The Tourism Authority of Thailand strengthens Thailand’s position as a world-class scuba diving destination through a strategic partnership with PADI, aligning wellness, marine conservation and quality-led tourism while activating global content, media and immersive experiences across Thailand’s leading dive and coastal destinations.