TAT strengthens India market engagement at Outbound Travel Mart 2026 in Mumbai
The Tourism Authority of Thailand reinforces its India market strategy at Outbound Travel Mart 2026 in Mumbai, showcasing Thailand’s quality-led tourism vision through trade engagement, cultural demonstrations, and strong air connectivity. The initiative supports sustained growth, high-value travel segments, and deeper partnerships as India remains a key source market for Thailand.
TAT announces Amazing Thailand Chinese New Year 2026 in Bangkok and Hat Yai marking 51 years of Thailand–China relations
The Tourism Authority of Thailand announces Amazing Thailand Chinese New Year 2026, marking the Golden Horse year and 51 years of Thailand–China diplomatic relations. Flagship events in Bangkok and Hat Yai, supported by regional celebrations, are set to drive nationwide travel demand and reinforce Thailand’s position as a leading Chinese New Year destination.
TAT and Agoda strengthen Trusted Thailand initiative through strategic partnership
The Tourism Authority of Thailand has strengthened the Trusted Thailand initiative through a strategic partnership with digital travel platform Agoda. The collaboration enhances traveller confidence by promoting certified tourism establishments, expanding safety-focused travel information, and increasing visibility across key international markets, reinforcing Thailand’s position as a safe, high-quality destination.
TAT Invites Visitors to follow Footsteps of “LISA”, The Amazing Thailand Ambassador, in a Journey exploring Landmarks presented in TVC: “feel all the feelings”
The Tourism Authority of Thailand invites visitors to explore Thailand through the eyes of LISA in the Feel all the feelings TVC, showcasing cultural and natural landmarks nationwide. The campaign weaves diverse destinations into a contemporary travel narrative, inspiring travellers to open their hearts, discover Thailand’s richness, and experience deeper, more meaningful journeys.
TAT stages Amazing MuayThai Festival 2026 to elevate sports tourism through Thai heritage
The Tourism Authority of Thailand will stage the Amazing MuayThai Festival 2026 in Hua Hin from 4–7 February, highlighting National Muay Thai Day through ceremonies and large-scale performances. The four-day event showcases Muay Thai as a living cultural heritage while strengthening Thailand’s position as a leading destination for sports tourism.
TAT launches Expat Travel Fair 2026 at Hat Yai to drive Southern Thailand travel demand
The Tourism Authority of Thailand launches Expat Travel Fair 2026 @Hatyai to strengthen Southern Thailand’s appeal to expatriates and long-stay visitors. Held at Central Hatyai, the fair connects regional tourism operators with international audiences through value-led travel offers, cultural showcases, and experience-driven engagement under the Go South campaign.
TAT partners with Lalisa‘LISA’ Manobal, Amazing Thailand Ambassador, to invite Tourists to discover the Multitude of Feelings upon travelling in Thailand, unveiling the New TVC “Feel All The Feelings”
The Tourism Authority of Thailand unveils its latest TVC, Feel All The Feelings, featuring Amazing Thailand Ambassador Lalisa “LISA” Manobal. The campaign uses emotion-driven storytelling to reinforce Trusted Thailand, promote quality leisure travel, and invite visitors to discover diverse destinations and meaningful experiences across the country.
TAT stages The Night by Amazing Thailand festival honouring HM Queen Sirikit, The Queen Mother
The Tourism Authority of Thailand has opened The Night by Amazing Thailand, a 12-day night-time cultural festival at Lumpini Park honouring Her Majesty Queen Sirikit, The Queen Mother. The event showcases art, performance, and craftsmanship while advancing Thailand’s night-time tourism strategy through high-quality, experience-led cultural programming.
TAT Unveils Lalisa ‘LISA’ Manobal as Amazing Thailand Ambassador, Inviting Travellers to ‘Feel All the Feelings’
The Tourism Authority of Thailand unveils Lalisa ‘LISA’ Manobal as Amazing Thailand Ambassador under the Feel All the Feelings campaign, presenting Thailand as a quality leisure destination rich in value and meaning. The initiative strengthens Trusted Thailand, invites Thais to be good hosts, and inspires travellers through memorable, emotion-led experiences.
Thailand ranks second and Bangkok leads global holiday destinations for 2026
Thailand strengthens its global tourism position for 2026, ranking second among the world’s top holiday destinations, while Bangkok secures the number one spot as the most booked city. Based on Ticket Collection 2026 data, the results highlight rising demand for Asia and strong confidence among European and Nordic travellers.