TAT strengthens regional cooperation at ASEAN Tourism Forum 2026 in Cebu
The Tourism Authority of Thailand marks participation in ASEAN Tourism Forum 2026 with the
opening of the Thailand Pavilion at TRAVEX in Cebu. The engagement highlights Thailand’s
commitment to high-value, sustainable tourism, regional cooperation, and the global concept
Healing is the New Luxury through trade and ministerial-level dialogue.
Thailand Tourism and MICE Next 2026 reinforces global B2B engagement for Thai tourism
Thailand Tourism and MICE Next 2026, initiated by ATTA and supported by TAT, convened public, private, and academic sectors to strengthen global B2B engagement. Held at IMPACT Muang Thong Thani, the platform facilitated over 2,000 business matching meetings, generating at least 3 billion Baht in economic value for Thailand’s tourism and MICE industry.
February 2026 Festivals and Events in Thailand
Thailand comes alive in February 2026 with a vibrant mix of festivals nationwide. Highlights include Bangkok Design Week, Chiang Mai Flower Festival, balloon fiestas, heritage celebrations, eco-lifestyle events, music festivals, and romantic Valentine’s experiences—inviting visitors to explore Thai creativity, culture, and local charm throughout the month.
Situation Updates on the Nipah Virus cases in India
The Tourism Authority of Thailand reassures travellers that Thailand remains safe and fully open, with no reported Nipah virus cases and no local transmission. Health authorities continue routine surveillance, strengthened screening at entry points, and close coordination to safeguard residents and visitors, ensuring tourism activities proceed normally and without disruption.
TAT drives quality leisure growth at FITUR 2026 across Spain and Latin America markets
The Tourism Authority of Thailand (TAT) leads a delegation of Thai tourism operators at FITUR 2026 in Madrid to strengthen quality leisure travel from Spain and Latin America. Guided by the “Healing is the New Luxury” concept, the engagement highlights wellness, culture, and value-led long-haul travel experiences.
TAT activates Thailand Co-Creator journeys to amplify Trusted Thailand in short-haul markets
The Tourism Authority of Thailand has activated the Thailand Co-Creator programme with coordinated creator journeys and a global content rollout in February 2026. The initiative advances the Trusted Thailand platform through wellness-led storytelling, curated routes, and celebrity-driven travel experiences designed to strengthen Thailand’s positioning as a high-quality leisure destination in short-haul markets.
TAT advances IMT-GT cooperation through Thailand Boat Festival 2026
The Tourism Authority of Thailand (Tourism Authority of Thailand) reaffirmed its commitment to regional marine tourism development through Thailand Boat Festival 2026 in Phuket. The international event strengthened IMT-GT cooperation, showcased Thailand’s marine tourism ecosystem, and highlighted cross-border connectivity with Indonesia and Malaysia.
Bangkok shines in Tripadvisor Travellers’ Choice Awards Best of the Best 2026 for food destinations
Bangkok has achieved major recognition in the Tripadvisor Travellers’ Choice Awards Best of the Best 2026, ranking among Asia’s and the world’s top food destinations. The accolades highlight the city’s culinary diversity, from street food to fine dining, strengthening Thailand’s global gastronomic reputation.
Woks and wats where Chinese heritage shapes Thai culture and cuisine
An evocative exploration of Thailand’s Thai-Chinese heritage, tracing history, neighbourhoods, and everyday flavours from Yaowarat and Talat Noi to provincial trading towns. Through personal encounters, food, temples, and lived traditions, the article reveals how culture is shared, adapted, and sustained across generations within communities shaped by migration commerce and faith.
TAT records strong outcomes from MATKA Travel Fair 2026 participation
The Tourism Authority of Thailand recorded strong outcomes from MATKA Travel Fair 2026 in Helsinki, reinforcing Thailand’s premium positioning in the Nordic market. The Airline Focus Strategy and “Healing is the New Luxury” campaign highlighted Thailand’s strength in wellness, sustainability, and quality-led travel experiences.