TAT adjusts event schedules and formats during October–November 2025

The Tourism Authority of Thailand (TAT) has revised events and activities for October–November 2025 to pay tribute to Her Majesty Queen Sirikit The Queen Mother. Adjustments include toned-down celebrations, candle-lighting ceremonies, and cultural performances reflecting remembrance and gratitude while preserving the essence of Thailand’s traditional festivals.
Norse Atlantic Airways’ maiden flight from London-Gatwick lands in Bangkok

The Tourism Authority of Thailand (TAT) welcomed Norse Atlantic Airways’ maiden flight from London-Gatwick to Bangkok, marking a milestone in the airline’s 2025/2026 winter schedule. The route enhances UK–Thailand connectivity and supports TAT’s goal of attracting 1.13 million British visitors to Thailand by the end of 2025.
Phuket named among the world’s 25 best destinations for 2026 by Lonely Planet

Lonely Planet has named Phuket among the world’s best destinations for 2026, highlighting its creative energy, cultural vibrancy, and coastal charm. The recognition reinforces Thailand’s global appeal and follows a string of international accolades, including the 2025 Condé Nast Traveler Readers’ Choice Awards in the US and UK.
Thailand welcomes United Airlines inaugural Los Angeles–Bangkok flight

The Tourism Authority of Thailand (TAT) celebrated United Airlines’ inaugural Los Angeles–Bangkok flight, marking the return of direct U.S.–Thailand connectivity after over a decade. The daily Boeing 787-9 service via Hong Kong strengthens tourism ties, supports growing North American arrivals, and reinforces Bangkok’s position as a leading travel hub in Asia.
Official Announcement – Mourning Practices Following the Passing of Her Majesty Queen Sirikit, The Queen Mother

Thailand has entered a period of national mourning following the passing of Her Majesty Queen Sirikit, The Queen Mother. The Government has outlined mourning practices for officials and the public while confirming that tourism and daily life continue as normal, with an emphasis on respectful dress and behaviour.
Thailand celebrates Norse Atlantic Airways’ five new routes to Thailand for the 2025/2026 winter season

The Tourism Authority of Thailand (TAT) welcomes Norse Atlantic Airways’ five routes to Thailand for the 2025/2026 winter season, expanding direct air access from the United Kingdom, Sweden, and Norway to Bangkok and Phuket. The new connections highlight Thailand’s growing appeal as a leading long-haul destination.
Norse Atlantic Airways launches first direct flight from Stockholm to Bangkok

The Tourism Authority of Thailand (TAT) joined Swedavia and Norse Atlantic Airways in celebrating the airline’s inaugural Stockholm–Bangkok flight on 22 October 2025. The new service marks Norse Atlantic’s first direct route between Sweden and Thailand, enhancing long-haul connectivity for the 2025/2026 winter season.
Thailand wins two global honours at World Tourism Awards 2025 for Smart Tourism innovation

The Tourism Authority of Thailand (TAT) won two global honours at the World Tourism Awards 2025 in Brussels for Smart Tourism innovation. Recognised for its TAT-AI and Half-Half Thai Travel campaigns, TAT continues to drive digital transformation, data intelligence, and inclusive growth across Thailand’s tourism industry.
Thailand previews two grand year-end events to boost tourism season

The Tourism Authority of Thailand announced two major year-end festivals — Colors of the River: Loi Krathong Festival 2025 and Vijit Chao Phraya 2025 — to boost tourism with world-class light, sound, and cultural showcases. Supported by the government, both events aim to elevate Thailand’s high season into a global spectacle.
Khao Gaeng Thai Curry Rice Championship 2025 crowns Khon Kaen’s Uthayan KhaoGaeng as national champion

The Tourism Authority of Thailand (TAT) announced the winners of the Khao Gaeng Thai Curry
Rice Championship 2025, held from 17 to 19 October in Bangkok. The event celebrated
Thailand’s culinary heritage, with Uthayan Khao Gaeng from Khon Kaen named champion and
TAT reaffirming plans to promote khao gaeng globally.