Alcohol sales and consumption rules updated in Thailand – what tourists need to know
Thailand has updated its alcohol sales rules, allowing alcoholic beverages to be sold generally from 11.00 to 24.00 Hrs. from 29 May 2026. Visitors should follow venue guidance, use licensed premises, observe the legal drinking age of 20, and note that some locations and official periods remain restricted.
TAT and Vietnam Airlines deepen tourism cooperation as Thailand and Viet Nam mark 50 years of diplomatic relations
TAT and Vietnam Airlines have signed an MOU to strengthen Thailand–Viet Nam tourism cooperation during the 50th anniversary of diplomatic relations. The partnership supports new routes, joint marketing, trade engagement, and market exchange, including Vietnam Airlines’ new Ho Chi Minh City–Phuket service starting 2 July 2026.
Chiang Mai Prototype positioned as TAT’s northern model for sustainable tourism
TAT is positioning the Chiang Mai Prototype as its northern model for sustainable tourism, with completed stakeholder engagement, operator upskilling, sustainable journey development, and certification preparation supporting quality-led growth. The project builds on Krabi’s Blue Zones-based model while advancing culture, creativity, innovation, and community value across Thailand’s sustainable tourism pathway.
Amazing Thailand Roadshow to UK 2026 drives trade push across three UK cities
TAT’s Amazing Thailand Roadshow to UK 2026 connected 19 Thai sellers with 218 UK travel trade partners across Glasgow, Manchester, and London. The three-city programme strengthened trade engagement, supported expanding air access, and built momentum for quality growth from one of Thailand’s top 10 visitor source markets, the United Kingdom.
Her Royal Highness Princess Sirivannavari Nariratana Rajakanya opens historic La Mode en Majesté exhibition in Paris
Her Royal Highness Princess Sirivannavari Nariratana Rajakanya opened La Mode en Majesté in Paris, a world-class exhibition presenting royal Thai dress, textile heritage, craftsmanship, and contemporary design. The presentation includes SIRIVANNAVARI creations, Thai designer works, and TAT’s support for the exhibition publication at Musée des Arts Décoratifs, Paris, France today.
Thailand updates Ebola measures for travellers from risk areas
Thailand’s Ministry of Public Health has updated Ebola virus disease measures for travellers from or through the Democratic Republic of the Congo and Uganda. From 27 May 2026 at 18.00 Hrs., affected travellers must enter through Suvarnabhumi Airport only and prepare for screening and 21-day quarantine or isolation.
TAT celebrates Tasteful Thailand’s Gold win at the Telly Awards
TAT celebrates Tasteful Thailand’s Gold win at the 47th Annual Telly Awards, recognising the Tencent Video and WeTV documentary’s success in promoting Thai gastronomy, culture, and destinations. Across 10 episodes, the series connects local ingredients, chefs, communities, and travel experiences to inspire new-generation Chinese travellers to visit Thailand.
TAT’s Tabletop Sale builds momentum for LOT Polish Airlines’ new Warsaw-Bangkok flight
TAT concluded a Bangkok familiarisation trip and Tabletop Sale with LOT Polish Airlines, connecting Thai suppliers with leading Polish travel partners ahead of the new Warsaw-Bangkok direct flight launching in October 2026. The programme supports long-haul market growth, strengthens Central Europe access, and promotes quality travel demand from Poland.
Thailand steps up national drive to improve tourism safety and quality standards
Thailand is stepping up coordinated national action to improve tourism safety, protect travellers, and strengthen fair competition across the tourism sector. Through Trusted Thailand, TAT is helping translate this direction into practical safety and service standards, reinforcing confidence in Thailand as a trusted, high-quality destination for global travellers and investors.
TAT joins national admiration for Princess Sirivannavari following French Legion of Honour distinction
TAT joins national admiration as Her Royal Highness Princess Sirivannavari Nariratana Rajakanya receives France’s Grand Officier of the Légion d’honneur, recognising her contribution to culture, textiles, design, and Thailand–France friendship while strengthening Thailand’s global tourism narrative through fashion, craftsmanship, heritage, creative districts, artisan communities, identity, grace, and authentic cultural experiences.