Monday, September 28, 2026

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

TAT and TCT leaders join hands to announce tourism partnership

Thailand unveils joint tourism strategy with industry leaders to drive sustainable growth

The Tourism Authority of Thailand, with TCT and industry leaders, has unveiled a joint tourism strategy focusing on sustainable growth. The plan highlights marketing directions,...
Thailand sustainable tourism in action featuring Krabi Prototype, Green Tourism Collections, and global initiatives by TAT.

Thailand drives journey to sustainable tourism leadership

The Tourism Authority of Thailand (TAT) strengthens its global leadership in sustainable tourism with STGs, STAR ratings, and the New Thailand Vision 2026, aligning local...
Tourism Authority of Thailand appoints four new deputy governors in 2025 reshuffle: Chiravadee Khunsub, Chuwit Sirivajjakul, Nat Kruthasoot, and Akkarawit Taphasit.

TAT appoints four new deputy governors in annual reshuffle

The Tourism Authority of Thailand has appointed four new deputy governors in its annual reshuffle, strengthening leadership in administration, policy, products, and international marketing to...
Tourism Expo Japan 2025 Thailand Pavilion opening ceremony with TAT executives and Thai traditional dancers

Thailand strengthens presence at Tourism Expo Japan 2025

Thailand highlighted its soft power at Tourism Expo Japan 2025 in Nagoya with cultural showcases, wellness activities, and creative programs. TAT targeted Millennials, Gen Z,...
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, stands with award recipients in traditional attire at the 15th Thailand Tourism Awards 2025 ceremony in Bangkok.

HRH Princess Ubolratana confers Thailand Tourism Awards with 151 honours

Her Royal Highness Princess Ubolratana presided over the 15th Thailand Tourism Awards, honouring 151 distinguished operators on World Tourism Day. The ceremony marked three decades...
Executives and organisers at the press conference of DNA Travel and Fair 2025 at Queen Sirikit National Convention Centre

TAT stages the second DNA Travel and Fair 2025 this 9–12 October

The Tourism Authority of Thailand presents DNA Travel and Fair 2025 on 9–12 October at QSNCC Bangkok. Highlighting Thailand’s subcultures, the fair features five lifestyle...
Group photo at Nihao Month 2025 launch in Bangkok with TAT and partners on stage

Thailand launches Nihao Month marking 50 years of Thai–Chinese friendship

Thailand’s Nihao Month 2025 marks 50 years of Thai–Chinese friendship with cultural celebrations, UGC challenges, influencer trips, and travel promotions, highlighting Thailand as a safe,...
TAT executives group photo at Khao Gaeng event – Organisers and partners giving thumbs up at Thai Curry Rice Championship 2025.

“Khao Gaeng” Thai Curry Rice Championship 2025 to spotlight Thailand’s culinary heritage

TAT and partners present the “Khao Gaeng” Thai Curry Rice Championship 2025 at Phenix Pratunam, 17–19 October. Featuring 30 vendors, five signature dishes, and cash...
Very Thai Dien Feng Music Festival Thailand Pavilion – TAT executives and guests pose at the colourful Amazing Thailand pavilion in Guangzhou.

Thailand showcases soft power at Guangzhou music festival

Thailand highlighted its soft power at Guangzhou’s Very Thai Dien Feng Music Festival, where TAT promoted the “5 Must Do in Thailand” campaign. The event...
Group photo on stage Nihao Month Guangzhou 2025 with Thai and Chinese delegates and partner logos.

Thailand sets stage for Nihao Month with Guangzhou preview ahead of Bangkok launch

The Tourism Authority of Thailand previewed “Nihao Month” in Guangzhou ahead of its Bangkok launch. The campaign links Mid-Autumn and China’s Golden Week, featuring cultural...