Monday, September 28, 2026

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

Thailand’s beautiful green-season scenery with lush landscapes and soft natural light, capturing the country’s year-round appeal, cultural richness, and warm hospitality.

Thailand Is a Safe and Welcoming Destination for Travellers

Thailand continues to welcome visitors with confidence, offering safe, seamless travel and diverse experiences across its five regions. From cultural heritage and natural wonders to...
Thailand Green Tourism Collections

Thailand Launches ‘Green Tourism Collections’to Align with EU Standards and Drive National Sustainability Agenda

The Tourism Authority of Thailand launches the Green Tourism Collections, featuring 20 certified travel routes across 10 cities, aligning with EU sustainability directives and 2030...
Speaker presents Coral College initiative at Chalong Pier, Phuket press conference, 24 July 2025.

TAT Launches Coral College Project to Promote Safe and Sustainable Marine Tourism

The Tourism Authority of Thailand (TAT) has launched Coral College, a bilingual e-learning platform piloted in Phuket. Designed to promote marine safety and sustainable tourism,...
TAT Previews Blue Jasmine Luxury Rail Journey Ahead of November Maiden Voyage

TAT Previews Blue Jasmine Luxury Rail Journey Ahead of November Maiden Voyage

TAT hosted a familiarisation trip for overseas teams to preview the Blue Jasmine luxury train journey ahead of its maiden voyage in November 2025. The...
Thailand Leads Push to Strengthen Two-Way Travel Between India and ASEAN

Thailand Leads Push to Strengthen Two-Way Travel Between India and ASEAN

Thailand hosted the ASEAN-India Forum 2025 in Bangkok to boost two-way tourism under the ASEAN-India Year of Tourism. With a focus on Indian millennials, Gen...
Tourism Authority of Thailand unveils 2026 strategy at Queen Sirikit National Convention Centre, Bangkok

Thailand Launches “The New Thailand” Vision to Redefine Tourism in 2026

The Tourism Authority of Thailand has launched its bold 2026 strategy, “Value is the New Volume,” shifting focus from volume to quality, connection, and sustainability....
Thailand Unites to Drive Sustainable Tourism Goals Towards 2030

Thailand Unites to Drive Sustainable Tourism Goals Towards 2030

Thailand has made a major move toward sustainability with the signing of a Letter of Intent by TAT and 20 national partners to advance Sustainable...
Agoda Reveals Top Travel Insights for Thailand in H1 2025

Agoda Reveals Top Travel Insights for Thailand in H1 2025

Agoda’s H1 2025 data reveals that China, Malaysia, and South Korea were Thailand’s top inbound markets. Bangkok, Pattaya, and Phuket remained leading destinations, while Hat...
Thailand Honoured at PATA Gold Awards 2025 for Excellence in Sustainability and Marketing

Thailand Honoured at PATA Gold Awards 2025 for Excellence in Sustainability and Marketing

Thailand received multiple accolades at the PATA Gold Awards 2025, with DASTA winning the Grand Award for Sustainability and five Gold Awards, and TAT honoured...
Chiang Mai Crowned Best City in Asia by Travel + Leisure World’s Best Awards 2025

Chiang Mai Crowned Best City in Asia by Travel + Leisure World’s Best Awards 2025

Chiang Mai has been named the No. 1 City in Asia and No. 2 in the world in the Travel + Leisure World’s Best Awards...