Travel Industry News

Central Embassy celebrates first anniversary

Bangkok, 26 May, 2015 – Central Embassy, together with Central Credit Card, is celebrating “Central Embassy 1 Year Anniversary: Birthday Bash” with fun activities and special surprises as well as charity projects from 28 May – 30 June, 2015.

Central Embassy celebrates first anniversaryMr. Barom Bhicharnchitr, Managing Director of Central Embassy said, “On this special occasion, we would like to reward our customers and thank them for their support. We’ve joined hands with an American art group FriendsWithYou, which is known globally, to showcase their art installation for the first time in Southeast Asia here. They will create gigantic balloon art installations to make a mini themed park inside Central Embassy. The concept of this art installation is Rainbow City, a place where friends and families can enjoy.”

FriendsWithYou is bringing balloon art installations and colourful mascots Papa Panda, especially designed to celebrate Central Embassy’s anniversary, Rainbow King, and Buddy Chubb. To stimulate excitement and imagination, each piece of art is simple and has a toy-like feel. The highlight piece is a tall tube that emits smoke. The big balloons are taller than an average person, so everyone can go inside to have fun.

The opening ceremony on 28 May will highlight Korean artist CL of 2NE1 while Yoon from Ambush Brand will be the DJ for the event. There is a mini concert from Tattoo Color on 28 May, Apiwat “Stamp” Eurthavornsuk on 29 May, Kasidit “Gene” Samniang on 30 May, and Jetsetter on 31 May.

Central Embassy celebrates first anniversaryThe Tourism Authority of Thailand (TAT) is joining in celebrating Central Embassy’s birthday bash, offering special souvenirs for those who come and take a picture at the Photo Booth on Level 5 of the shopping complex during 28 May – 30 June. Simply by posting the picture on Facebook or Instagram, using hashtag #CEbirthday1 and #AmazingThailand, visitors will receive souvenirs right away on 30-31 May, and 6-7 and 27-28 June. In addition, 50 best photos posted during the celebration period will be selected and rewarded with special souvenirs on 29 June.

Other fun activities have included workshops by stores in Central Embassy, which will take place every weekend throughout June, such as bag painting workshop on L4 floor. Every store in Central Embassy has also prepared special activities for this occasion.

To give back to the society, Central Embassy is organising “Sharing is the Ultimate of Happiness”, a charity event to support underprivileged children through Princess Maha Chakri Sirindhorn Foundation. Customers can take a picture of themselves holding hands with friends and upload it on Instagram or Facebook with hashtag #Friendswith followed by two friends’ names and #CEBirthday1 #CentralEmbassy. With every image shared, Central Embassy will donate 10 Baht.

In addition, there are a lot of surprises, including a chance to win free First Class air tickets for unlimited trips by Thai Airways and more than 5,000 other prizes for any purchase at Central Embassy and Central Chidlom that meets the conditions. Meanwhile, purchases made via participating credit cards on Saturdays (starting May 30) are rewarded with cash vouchers, discounts, and bonus points.

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The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

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