TAT hosts top Chinese KOLs to “Let’s Take a Break in Thailand” fam trip

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Bangkok, 12 November, 2018 – The Tourism Authority of Thailand (TAT) is hosting 22 Key Opinion Leaders (KOLs) from China to a “Let’s Take a Break in Thailand” fam trip to enjoy first-hand a wide range of travel experiences in five tailor-made routes up and down the kingdom.

TAT hosts top Chinese KOLs to “Let’s Take a Break in Thailand” fam trip
Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing – Asia and the South Pacific (standing, centre), and the invited KOLs from China during the dinner reception in Bangkok

Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing – Asia and the South Pacific, said: “The fam trip is to boost Chinese tourist confidence in Thailand and to stimulate future travel and bookings, especially during the year-end Countdown and the next Chinese New Year holidays.”

Travelling out of Beijing, Shanghai, Guangzhou, Kunming and Chengdu in five groups between 8 and 15 November, the invited KOLs comprise bloggers, vloggers and photographers on travel, food, fashion and entertainment, who are active on China’s influential digital platforms; such as, Weibo, Tik Tok, and WeChat. All 22 KOLs have about 20 million active followers combined.

The trip began on 8 November with seven KOLs from Guangzhou joining a six-day, Bangkok-Pattaya-Chanthaburi-Rayong itinerary for eco-friendly activities at the Kung Krabaen Bay Royal Development Study Centre, a walking tour through the Chanthaboon Riverside Community, exploring Khanom Plaek (“weird snacks”) market of the Nong Bua community, and a Rayong orchard visit.

Also starting on 8 November, five KOLs from Chengdu travelled on a seven-day, Phuket-Bangkok trip for a Thai cooking class, sightseeing of the Phuket Old Town, zip-lining and tree top walk activity, Muay Thai show, and Mu Ko Similan excursion. The itinerary also included culinary and spa experiences and exploring new attractions in Bangkok.

On 9 November, five KOLs departed Kunming for a five-day, Phuket-Bangkok trip to explore the Phuket Old Town and Mu Ko Phi Phi in Krabi. On the same day, another six participants left Shanghai for a six-day, Phetchaburi-Bangkok itinerary, including whale watching at Laem Pakbia, learning the local Thai wisdom at a sugar palm plantation and exploring the Bangkok Art Biennale exhibitions.

The last group, comprising three KOLs, departed Beijing on 11 November for a five-day, Bangkok-Pattaya-Chanthaburi trip, highlighting top attractions including the Sanctuary of Truth, Art in Paradise, Noen Nang Phaya scenic point, Soi Dao Waterfall, Chanthaboon Riverside Community, and the Khanom Plaek market.

On 12 November, all participants are joining a full-day itinerary in Bangkok including a tuk-tuk ride through Bangkok’s old town, a cruise along the Chao Phraya River and a workshop on krathong-making ahead of the nationwide Loi Krathong Festival, as well as a visit to the Lhong 1919 heritage landmark and the newly-opened ICONSIAM. The day is concluding with a dinner reception presided over by H.E. Weerasak Kowsurat, Minister of Tourism and Sports.

TAT hosts top Chinese KOLs to “Let’s Take a Break in Thailand” fam trip TAT hosts top Chinese KOLs to “Let’s Take a Break in Thailand” fam trip