Bangkok, 14 January 2026 – The Ministry of Tourism and Sports has launched a new three-video series designed to strengthen traveller confidence by showcasing Thailand’s travel safety and assistance framework through relatable, real-life situations.
The short-form videos highlight how the Tourist Assistance Center and Tourism and Sports Volunteers support visitors when unexpected challenges arise, from finding their way in unfamiliar surroundings to recovering misplaced belongings and receiving timely help when it matters most. Presented through human, everyday moments and voices from travellers of different nationalities, the series reflects Thailand’s long-standing reputation for warmth, care, and hospitality.
Developed for international audiences and digital platforms, the initiative reinforces Thailand’s readiness to support travellers throughout their journey, ensuring peace of mind alongside memorable travel experiences. The videos underline the role of the Tourist Assistance Center as a reliable point of contact, available to assist visitors wherever they travel in the country.
The three-video series is being rolled out sequentially across digital platforms, forming part of the Ministry of Tourism and Sports’ ongoing efforts to enhance travel confidence, safety awareness, and positive perceptions of Thailand as a welcoming and secure destination for global travellers.
Clip 1 – Help when it matters most
Travel is full of beautiful moments — and sometimes unexpected challenges. Led by Thailand’s Ministry of Tourism and Sports, the Tourist Assistance Center is always close at hand, ready to support travellers wherever they go, so every journey can continue with confidence and peace of mind.
Clip 2 – Lost and found
When plans are disrupted, care and coordination make the difference. Through the Ministry of Tourism and Sports, the Tourist Assistance Center reflects Thailand’s spirit of hospitality, helping travellers recover what matters and continue their journey with confidence and peace of mind.
Clip 3 – Warm and caring
Every journey in Thailand is shaped by genuine care. Under the Ministry of Tourism and Sports, the Tourist Assistance Center and Tourism and Sports Volunteers provide reassurance and support at every step, ensuring every visit ends with comfort, confidence, and the desire to return.
