Amazing Chiang Mai Green Guide Fest 2026 drives Chiang Mai towards global green destination status
Amazing Chiang Mai Green Guide Fest 2026 brings sustainable tourism to Railway Park from 28–30 August. Across six activity zones, visitors can explore local products, gastronomy, green business, community activities, music and culture. The carbon-neutral event expects 15,000 visitors and aims to generate over 100 million Baht in Chiang Mai.
TAT defines The Year of Transformation as Thailand’s 2027 tourism direction
TAT’s 2027 tourism direction, The Year of Transformation, is built around four strategic moves to drive higher-value, more balanced growth. The strategy targets at least 5% tourism revenue growth, wider visitor distribution, stronger traveller loyalty, new growth engines, meaningful experiences, sustainability and deeper collaboration across Thailand’s tourism ecosystem in 2027.
Taste Thailand’s South by Season with Southern MUST TASTE Thai Fruits
Discover Southern Thailand through its seasonal fruit calendar, highlighting distinctive produce across 14 provinces and four suggested routes in Surat Thani, Nakhon Si Thammarat, Krabi and Phang Nga. Orchard visits, GI products, community activities, nature and culture invite travellers to taste fruit near its source and explore each destination further.
TAT adopts micro-regional strategy to capture China’s high-value travel segments
TAT is applying a micro-regional strategy across China, tailoring tourism promotion to high-value segments in eastern, western and northern markets. Wellness, sport, family travel and Thai cultural experiences lead targeted campaigns, supported by Trusted Thailand as TAT strengthens visitor confidence, expands demand and spreads tourism benefits to emerging destinations nationwide.
Thailand invites visitors to witness the Royal Barge Procession 2026 and rehearsals on Bangkok’s Chao Phraya River
Thailand invites visitors and the public to witness the Royal Barge Procession 2026 and 12 rehearsals along Bangkok’s Chao Phraya River. From 17 August to 6 November, these occasions offer rare opportunities to observe a centuries-old royal tradition culminating in the Royal Kathin Ceremony at Wat Arun Ratchawararam in Bangkok.
TAT showcases Thailand Surf Therapy to global audiences under Healing Is the New Luxury
TAT brought international media, KOLs and creators to Phuket and Phang-nga through the Amazing Thailand Surf & Wellness Journey and Amazing Thailand x Insta360 collaboration. The activities highlighted Thailand Surf Therapy, wellness, nature, culture and community experiences while reinforcing Healing Is the New Luxury across key international markets and audiences.
Thailand introduces enhanced baggage screening procedures: information for air travellers
Thailand will introduce revised checked baggage screening procedures from 16 October 2026. Suspicious bags may be opened without passengers present under controlled, video-recorded conditions, with notification afterwards. CAAT recommends TSA-compatible locks, checking prohibited items, and keeping valuables, fragile belongings, essential documents and personal necessities out of checked luggage where possible.
Tomorrowland Belgium gives festivalgoers a first taste of Thailand ahead of Tomorrowland Thailand
Tomorrowland Belgium offered festivalgoers a vibrant first taste of Thailand through TAT’s Amazing Thailand Sanctuary. Featuring regional performances, cuisine, wellness rituals and immersive storytelling, the activation previewed Tomorrowland Thailand, taking place from 11–13 December 2026 at Wisdom Valley near Pattaya, where the festival begins its first Asian chapter this December.
TAT highlights Thailand-China cultural ties at Weibo Gala 2026
TAT highlighted Thailand-China cultural ties at Weibo Gala 2026 in Bangkok, where Thailand received the Weibo Thailand Best Travel Destination Country award. The gala combined entertainment, digital influence and tourism promotion, while reciprocal Vlog filming and Weibo distribution extend engagement with quality Chinese travellers and wider audiences.
TAT welcomes TransNusa Airlines inaugural Jakarta–Bangkok service
TAT welcomed TransNusa Airlines’ inaugural Jakarta–Bangkok flight at Suvarnabhumi Airport, launching a new twice-daily service between the two capitals. Operating 14 weekly flights, the route adds more than 130,000 annual seats, strengthens Indonesia–Thailand tourism links, and supports growing demand from independent travellers, Muslim families and millennials across the Indonesian market.