Hua Hin is Where Royal Legacy Meets the Gulf of Thailand
Hua Hin blends royal heritage, tranquil Gulf beaches and a century of seaside history with fresh ambitions for international growth. Airport upgrades, new regional routes and value-focused tourism aim to elevate the resort, while wellness retreats, golf courses, seafood, festivals, markets and cultural attractions offer something for every discerning traveller.
TAT signs strategic partnerships with TransNusa Airlines and Traveloka
TAT has signed strategic MOUs with TransNusa Airlines and Traveloka to strengthen Thailand–Indonesia tourism cooperation. The partnerships will expand air connectivity, enhance digital promotion, support sustainable travel and grow Indonesian arrivals. Thailand welcomed 376,337 Indonesian visitors from January to July 2026 and targets 890,000 visitors for the full year ahead.
TAT spotlights Running Man Thailand’s record-breaking debut
TAT celebrates the record-breaking debut of Running Man Thailand, an iQIYI Original that generated 6.85 billion impressions and more than 390 million online views. Through a travel-race format, the 10-episode series showcased Thai destinations, culture and local experiences, inspiring domestic and international audiences through entertainment-driven tourism storytelling worldwide in 2026.
TAT brings Ubon Ratchathani Candle Procession to global audiences
TAT is presenting the 125th Ubon Ratchathani Candle Procession to global audiences through a Signature Thailand fam trip and the From Experience to Inspiration welcome reception. The programme connects media, influencers and travel partners with the festival’s candle artistry, community traditions, contemporary Isan culture and wider tourism experiences across Ubon Ratchathani and Thailand’s Northeast region.
TAT celebrates Wat Phra Mahathat UNESCO World Heritage inscription with year-round campaign
TAT celebrates Wat Phra Mahathat Woramahawihan’s UNESCO World Heritage inscription with a year-round campaign highlighting Nakhon Si Thammarat’s living Buddhist heritage. The programme invites visitors to explore the monastery’s architecture, faith and traditions while supporting responsible tourism, heritage conservation, local participation and sustainable economic opportunities throughout the province year-round.
August 2026 Event and Calendar
Explore Thailand throughout August 2026, with colourful festivals, cultural showcases, culinary celebrations, sporting events, and travel fairs nationwide. Highlights include the Mini Balloon Festival in Pran Buri, Feel All the Feelings experiences in Chiang Mai and Phuket, Character Fest Thailand 2, and Thai Teaw Thai 79th in Bangkok this month.
Bangkok to host World Travel & Culture Expo 2026 in October
Bangkok will host the World Travel & Culture Expo 2026 from 29–31 October at IMPACT Mueang Thong Thani. Organised by TAT and Thai-Chinese partners, the international event will connect tourism, culture, sport, entertainment and creative industries while promoting trade, investment, innovation and business cooperation across ASEAN and global markets.
TAT elevates 125th Ubon Ratchathani Candle Procession as Signature Thailand Event
TAT elevates the 125th Ubon Ratchathani Candle Procession as a Signature Thailand Event, running from 25–31 July 2026. The landmark festival combines Buddhist traditions and intricate candle craftsmanship with light-and-sound performances, hands-on art activities, illuminated displays, Nong Mamuang sculptures and parades featuring thousands of performers across Ubon Ratchathani during this edition.
“Trusted Thailand” Is Rewriting the Rules of Travel Safety
Thailand’s Trusted Thailand initiative gives travellers a visible, verifiable sign that tourism businesses meet rigorous safety standards. Supported by booking platforms and the Tourist Police app, the programme brings certification, multilingual emergency assistance, real-time alerts and practical safety information into every stage of the visitor journey across Thailand’s destinations nationwide.
TAT welcomes Sun PhuQuoc Airways’ Bangkok–Phu Quoc service
TAT welcomes Sun PhuQuoc Airways’ daily Bangkok–Phu Quoc service, launching on 8 August 2026. The route will strengthen two-way tourism, expand regional connectivity and offer travellers greater choice. Viet Nam remains an important short-haul market, with 689,000 arrivals to Thailand expected by year-end as airline partnerships further expand across Asia.