Thursday, October 1, 2026

The TAT International Public Relations Division works with traditional and online media channels to promote Thailand as a tourism destination for travellers worldwide.

A large group of youth football players from Japan hold a “Welcome to Thailand” banner as TAT staff greet them on arrival in Bangkok.

TAT celebrates three new Japan–Bangkok flights by Thai AirAsia X and Thai Lion Air

The Tourism Authority of Thailand celebrates the launch of three new Japan–Bangkok routes by Thai AirAsia X and Thai Lion Air, expanding access from Sendai,...
Senior TAT, Krabi Province, and Air Arabia representatives join the welcome ceremony for the inaugural Sharjah–Krabi direct flight at Krabi International Airport.

TAT celebrates Air Arabia’s new direct Sharjah–Krabi service

TAT celebrated Air Arabia’s new daily Sharjah–Krabi service, marking a major expansion of Thailand’s Middle East connectivity. The route strengthens TAT’s Airline Focus strategy, attracts...
A large group of chefs and representatives stand on stage during the MICHELIN Guide Ceremony Thailand 2026, celebrating new award recipients.

Thailand’s culinary excellence rises with The MICHELIN Guide Thailand 2026

The MICHELIN Guide Thailand 2026 highlights a milestone year with new Three-Star, Two-Star and One-Star promotions, expanded Green Star recognition, and a new Mentor Chef...
Thai and international representatives stand on stage during the Global Wellness Summit 2025 in Dubai, with Thailand formally receiving hosting rights for GWS 2026 in Phuket.

Thailand to host Global Wellness Summit 2026

Thailand has been confirmed as the host of the Global Wellness Summit 2026, taking place in Phuket from 10–13 November. The event will welcome over...
Tourism Authority of Thailand leadership conducts an urgent coordination meeting to strengthen assistance for travellers impacted by flooding in Southern Thailand.

TAT opens Tourism Crisis Monitoring Centre to strengthen traveller assistance

The Tourism Authority of Thailand (TAT) has opened the Tourism Crisis Monitoring Centre (TCMC) to support travellers affected by severe flooding in Southern Thailand. The...
Business-matching session at the Middle East Luxury Trade Meet 2025 in Kuwait, with Thai and Kuwaiti delegates networking in an upscale venue.

TAT unveils new global campaign at Middle East Luxury Trade Meet in Kuwait

The Tourism Authority of Thailand (TAT) introduced its new “Unforgettable Experiences — Healing is the New Luxury” campaign at the Middle East Luxury Trade Meet...
Senior representatives stand on stage at the Trusted Thailand launch event, with the certification logo and city skyline backdrop highlighting Thailand’s tourism safety initiative.

“Trusted Thailand” initiative drives confidence as Thailand welcomes more visitors

The Tourism Authority of Thailand has launched the nationwide Trusted Thailand certification to enhance safety, quality, and visitor confidence. In collaboration with public and private...
VietJet Thailand aircraft at Suvarnabhumi Airport showcasing the Green Route SAF Fuel banner during the launch of the Bangkok–Phu Quoc sustainable flight.

TAT lauds VietJet Thailand for advancing sustainable tourism with Green Route flight to Phu Quoc

The Tourism Authority of Thailand (TAT) commends VietJet Thailand for advancing sustainable tourism with the SAF-powered Bangkok–Phu Quoc flight. In partnership with PTT OR, the...
Group photo of TAT executives, immigration officers, and airport partners promoting the Amazing Thailand Passport Privileges 2025 campaign at Suvarnabhumi Airport.

Amazing Thailand Passport Privileges 2025 highlights “Amazing Bag” activity

The Tourism Authority of Thailand (TAT) has launched the Amazing Thailand Passport Privileges 2025 campaign, featuring the “Amazing Bag” activity at major airports. The initiative...
Her Royal Highness Princess Ubolratana with the Tourism Authority of Thailand executives at the Thailand Pavilion, decorated with floral arrangements under the “Amazing Thailand” logo at WTM 2025 in London.

Thailand showcases ‘Senses of Siam: A Journey to Total Well-being’ at WTM 2025

The Tourism Authority of Thailand (TAT) presents Thailand Senses of Siam WTM 2025 at ExCeL London, showcasing wellness, culture, and sustainability under the global campaign...