TAT signs five strategic partnerships in China to advance quality tourism to Thailand
TAT has signed Letters of Intent with five major partners in China, linking tour operations, digital platforms, smart travel and consumer brands. The agreements aim to strengthen traveller confidence, improve services and develop quality tourism through targeted marketing, specialised products, travel information, mobility solutions and in-destination experiences across Thailand nationwide.
TAT and UOB launch “Travel Thailand Together” campaign
TAT and UOB Thailand have launched the “Travel Thailand Together” campaign, offering hotel privileges, credit card benefits and traveller rewards until 30 September 2026. The nationwide initiative encourages domestic journeys, supports tourism businesses and channels traveller spending into local economies and communities across Thailand through exclusive benefits and rewards nationwide.
Prime Minister Anutin Charnvirakul leads high-level tourism engagements in China
Prime Minister Anutin Charnvirakul led high-level tourism engagements in Chengdu, advancing cooperation with Sichuan Airlines and Meituan. Discussions covered restored and new air routes, joint marketing, data exchange, gastronomy promotion and traveller confidence, supporting Thailand’s Chinese visitor and tourism revenue targets while encouraging quality travel from western China through 2027.
Thailand’s Tourism and Sports Ministry accelerates service improvements at Suvarnabhumi Airport
Thailand’s Tourism and Sports Ministry is accelerating Suvarnabhumi Airport service improvements through stronger agency coordination, congestion management and expanded immigration technology. Measures include real-time passenger data sharing, improved queue management, biometric verification and increased automated passport-control capacity to deliver faster processing and a more seamless visitor experience for international travellers.
TAT brings Amazing Thailand to global audiences through The Challenge Season 42
TAT is collaborating with the production team behind The Challenge Season 42, filmed in Bangkok, Pattaya and Chon Buri. Premiering on Paramount+ on 5 August 2026, the season showcases Thailand’s urban energy, coastal scenery, outdoor landscapes and international filming potential, supporting the country’s film-tourism strategy and reaching diverse global audiences.
TAT supports Flight Centre Global Gathering Bangkok 2026
More than 2,000 top-performing travel professionals joined Flight Centre Global Gathering: Bangkok 2026 from 10–12 July. Supported by TAT, the event highlighted Thailand’s connectivity, hospitality, wellness, culture, gastronomy, responsible tourism, and business-event capabilities, while generating an estimated 262 million Baht and strengthening ties with international travel sellers across key markets.
TAT welcomes the new Sadao Road as an ASEAN tourism gateway linking Thailand and Malaysia
TAT welcomes the new Sadao Road linking Thailand and Malaysia, strengthening cross-border travel, trade and tourism. The connection supports seamless journeys, overland routes, local economies and visitor safety, while expanding access to southern destinations and reinforcing Thailand’s position as a regional ASEAN tourism hub, with wider benefits across southern communities.
TAT and ZEEKR chart EV tourism routes across Thailand
TAT and ZEEKR Thailand are launching Amazing Thailand in ZEEKR Luxury Way, a six-month EV campaign showcasing lesser-known destinations across four regions. Through themed journeys, creator content and TAT platforms, the initiative promotes local culture, natural attractions, responsible mobility, quality domestic travel and stronger tourism benefits for communities across Thailand.
TAT and AirAsia Group sign three-year tourism partnership
TAT and AirAsia Group have signed a three-year MOU to strengthen tourism cooperation from 2026 to 2029. The partnership will support joint marketing, route development, trade engagement, media campaigns, and market insights, with emphasis on Malaysia and wider short-haul markets while advancing Thailand’s Value over Volume tourism strategy and connectivity.
TAT drives Middle East demand with Healing is the New Luxury and flydubai roadshow
TAT strengthened Middle East engagement in the UAE through the Healing is the New Luxury media launch and flydubai roadshow in Dubai and Abu Dhabi. The activities combined wellness messaging, new air connectivity, trade partnerships, and green-season promotion to attract high-spending travellers and support GCC market growth sustainably into 2027.