Monday, September 28, 2026

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

1. TAT hosts MTM 2026 group photo with Middle East and Africa buyers and Thai tourism suppliers in Bangkok.

TAT strengthens Thailand’s position in Middle East and Africa markets at MTM 2026

TAT held MTM 2026 in Bangkok, connecting Middle East and Africa travel companies with Thai suppliers through briefings, B2B appointments, and networking. Linked to TTM+...
TAT and partners present TTM+ 2026 Zero Waste to Landfills outcomes with food donations and sustainability signage.

TTM+ 2026 delivers strong business and measurable sustainability outcomes

TAT has announced the success of TTM+ 2026 in Pattaya, highlighting more than 15,000 business appointments, projected tourism revenue of 5.08 billion Baht, and measurable...
Participants celebrate Global Wellness Day 2026 with Muay Thai-inspired wellness activities in a tropical Thailand setting.

TAT marks Global Wellness Day 2026 with Thai wellness experiences nationwide

TAT marked Global Wellness Day 2026 under the #JoyMagenta theme, highlighting Thailand’s wellness tourism strengths through Thai traditions, local wisdom, mindful movement, and hospitality. Activities...
1. TAT and Agoda executives shake hands at the MOU launch ceremony to advance travel intelligence cooperation in Thailand.

TAT and Agoda harness travel intelligence for quality tourism growth in Thailand

TAT and Agoda have strengthened cooperation in travel intelligence, digital technology, and platform economy tools to enhance Thailand’s destination marketing. The collaboration will support international...
TTM+ 2026 opening group photo in Pattaya under the “Healing is the New Luxury” theme.

TTM+ 2026 opens in Pattaya advancing sustainable and wellness-led tourism

TTM+ 2026 opens in Pattaya from 10 to 12 June, connecting global buyers, Thai sellers, and media under “Healing is the New Luxury”. The event...
TTM+ 2026 stage presentation highlighting Thailand Tourism Update and Healing is the New Luxury in Pattaya

Thailand Tourism Update at TTM+ 2026 reinforces quality-led growth direction

TAT presented the Thailand Tourism Update at TTM+ 2026 in Pattaya, outlining a quality-led tourism direction under Value over Volume. The strategy connects wellness, gastronomy,...
TAT and partners launch Amazing Thailand Grand Sale 2026, promoting Thai brand experiences and nationwide shopping privileges.

TAT elevates Amazing Thailand Grand Sale 2026 with Thai brand experiences

TAT and partners are presenting Amazing Thailand Grand Sale 2026 from June to August, inviting Thai and international tourists to explore Thai brands, local identity,...
Her Royal Highness Princess Ubolratana and Thai dignitaries attend Amazing Thailand Fest 2026 in Amsterdam, showcasing Thai gastronomy, wellness, culture, and travel at de Bijenkorf.

Amazing Thailand Fest 2026 brings The Wholesome Taste of Thai to Amsterdam

TAT is presenting Amazing Thailand Fest 2026 in Amsterdam from 3 to 16 June at de Bijenkorf, highlighting Thai gastronomy, wellness, culture, and travel. The...
TAT and transport partners discuss Fly and Drive tourism and regional air connectivity in Thailand.

TAT aligns Fly and Drive push on regional air connectivity with transport partners

TAT is coordinating with transport partners to support regional air connectivity and Fly and Drive tourism from June to September 2026. The 3-3-1-1 route focus...
Royal Thai Police press briefing on Chinese student virtual kidnapping case in Bangkok

TAT reaffirms visitor safety after Chinese student found unharmed in virtual kidnapping case

TAT commends the Royal Thai Police for swiftly assisting a 21-year-old Chinese student targeted by a cross-border virtual kidnapping scam. The case highlights Thailand’s readiness...