Monday, September 28, 2026

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

Thai and Malaysian leaders at the new Sadao–Bukit Kayu Hitam ASEAN tourism gateway.

TAT welcomes the new Sadao Road as an ASEAN tourism gateway linking Thailand and Malaysia

TAT welcomes the new Sadao Road linking Thailand and Malaysia, strengthening cross-border travel, trade and tourism. The connection supports seamless journeys, overland routes, local economies...
TAT and ZEEKR representatives launch Amazing Thailand in ZEEKR Luxury Way, promoting EV tourism routes across Thailand.

TAT and ZEEKR chart EV tourism routes across Thailand

TAT and ZEEKR Thailand are launching Amazing Thailand in ZEEKR Luxury Way, a six-month EV campaign showcasing lesser-known destinations across four regions. Through themed journeys,...
TAT and AirAsia Group representatives hold signed MOU folders as Thai government officials witness the tourism partnership ceremony in Kuala Lumpur.

TAT and AirAsia Group sign three-year tourism partnership

TAT and AirAsia Group have signed a three-year MOU to strengthen tourism cooperation from 2026 to 2029. The partnership will support joint marketing, route development,...
TAT drives Middle East demand with Healing is the New Luxury and flydubai roadshow

TAT drives Middle East demand with Healing is the New Luxury and flydubai roadshow

TAT strengthened Middle East engagement in the UAE through the Healing is the New Luxury media launch and flydubai roadshow in Dubai and Abu Dhabi....
TAT and DMC partners gather at the Communities ConNext workshop promoting 55 Thai community tourism destinations.

TAT x DMCs: Communities ConNext brings Thai local identity to long-haul trade

TAT’s Communities ConNext workshop brought together long-haul market teams and destination management companies to develop international-ready routes featuring 55 Thai community destinations. The collaboration focuses...
TAT welcomes Ko Samui’s top island ranking at Travel + Leisure Luxury Awards Asia Pacific 2026

TAT welcomes Ko Samui’s top island ranking at Travel + Leisure Luxury Awards Asia Pacific 2026

TAT welcomes Ko Samui’s first-place ranking in Travel + Leisure Luxury Awards Asia Pacific 2026, with Phuket, Ko Chang, Bangkok, and Chiang Mai also recognised....
TAT and Vietnam Airlines welcome the inaugural Ho Chi Minh City–Phuket flight at Phuket International Airport.

TAT and Vietnam Airlines see MOU take shape with Ho Chi Minh City–Phuket flight

TAT welcomed Vietnam Airlines’ inaugural Ho Chi Minh City–Phuket flight, marking the first route outcome under the partners’ MOU. Operating four times weekly, the service...
Long-tail boats cruise through limestone cliffs and emerald waters at Khao Sok National Park in Surat Thani, Thailand.

Thailand ranks among Asia Pacific travellers’ top five destinations in Visa study

TAT welcomes Visa’s 2026 Global Travel Intentions study, which ranks Thailand among Asia Pacific travellers’ top five visited destinations. The findings highlight demand for trusted...
CF-Hotels low-carbon resort visual highlighting solar energy, recycling, EV charging, water treatment and green hotel practices.

TAT’s CF-Hotels wins Green Leadership award at AREA 2026

TAT’s CF-Hotels platform has won the Green Leadership award at AREA 2026, highlighting Thailand’s progress in low-carbon tourism. The platform helps hotels measure and reduce...